LN Media & Sponsorship || Senior Brand Manager

LIVE NATION ENTERTAINMENT INC•New York, NY

53d•$70,000 - $75,000

About The Position

The Brand Management team is the get stuff done, turn-problems-into-solutions, make our clients look like the rock stars, driving force within the Live Nation Media & Sponsorship division. We are a collection of resourceful, ambitious, and strategic minded individuals that thrive in an environment full of variables and unknowns. If you like to sit at a desk, write white papers, and theorize on how things should work this is not the job or team for you. If you're ready to do the best work of your life, we should talk. You will support the day-to-day relationships and activities of Live Nation's strategic marketing partnerships with our top corporate brands. You will focus on a key financial services partner. This role will have an emphasis on leading and supporting at least three distinct sets of responsibilities: e-commerce initiatives, event support, and financial reporting. You will be directly involved in maximizing the value of the client relationship and performance of client's entertainment programs with a focus on: Client Relationship Service Program Activation & Performance Project Management Financial Performance, Budget Planning & Reporting Innovation & Growth

Requirements

4-6 years direct experience in brand management, client service, media or entertainment, and/or marketing consulting, advertising or activation agencies
Proficiency with data organization and analysis
Project management and organizational skills including managing multiple projects simultaneously
Record of success building, selling, and/or delivering innovative marketing programs with measurable results
High proficiency in Microsoft Office Suite, in particular Excel, PowerPoint, and Word
Ability to travel domestically 5-10 times per year, including on weekends
Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa

Nice To Haves

Experience with marketing programs that blend physical and digital components preferred
Work with recognizable global brands preferred
Interest in music industry preferred, including knowledge of current/relevant artists and industry trends
Work with recognizable global brands preferred
Financial services industry experience a plus

Responsibilities

Lead prioritization, development, and project management of e-commerce initiatives that seek to strengthen the partner's digital presence and drives increased payment usage.
Support the planning, execution, and on-site delivery of custom events, artist experiences, hospitality programs, and festival activations in partnership with venue staff, production leads, and agency partners.
Track key financial metrics measuring contractual deliverables of the partnership, creating client-facing reports along with key insights that inform future decision making.
Own meeting agendas, recap notes, and next-step alignment to ensure every discussion drives progress, while executing and optimizing internal processes.
Translate data insights into clear, compelling narratives that highlight measurable results, and demonstrate impact, uncover growth opportunities, and drive future business while articulating Live Nation's value proposition.
Support team in financial management tracking actual expenses, processing invoices, and running budget scenarios to ensure fiscal discipline.
Participate in key client meetings throughout the year, in-person and over Zoom - i.e. Mid-year reviews, end of year recaps, etc.
Develop and grow relationships with cross-functional teams across Digital, Talent, Content Production, Legal, Finance, and Research to deliver insight-driven programs that meet client objectives.
Explore marketing trends, emerging technologies, and best practices to add value to sponsorship programs
Additional responsibilities as requested from Manager and/or Senior Management as requested
Represents Live Nation with a commitment to integrity, respect for others, inclusivity, collaboration and professionalism.