Manager, Social Media & Corporate Brand

Minuteman Food Mart•Elizabethtown, NC

About The Position

The Social Media & Corporate Brand Manager is responsible for developing and executing a comprehensive social media strategy for our Hometown Rewards loyalty programs and the company across various platforms, ensuring a strong online presence and engagement with the target audience. They will curate and create engaging content that aligns with the brand's identity and values, while also monitoring and responding to social media interactions. Additionally, the role involves overseeing the company's brand identity and ensuring consistency across all marketing and communication channels. The Corporate Brand Manager will collaborate with the Wholesale and Retail Divisions to maintain brand guidelines and standards, and they will be responsible for creating brand assets that accurately represent the brand's image. A detailed Job Description will be available when you begin employment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin. Begin building your career and apply now for these great benefits!

Requirements

Bachelor's degree in Marketing, Communications, Business, or a related field.
Proven experience in social media management and brand management, preferably in a corporate setting.
Strong understanding of social media platforms, analytics tools, and trends.
Excellent written and verbal communication skills with the ability to create compelling and engaging content.
Creative mindset with the ability to think outside the box to develop innovative social media campaigns.
Analytical skills to interpret data and insights, making data-driven decisions to improve strategies.
Strong organizational skills and the ability to manage multiple projects and deadlines simultaneously.
Knowledge of the industry and competitors, enabling the ability to adapt strategies to remain competitive.

Nice To Haves

Experience in crisis management and handling negative feedback on social media is a plus.

Responsibilities

Manage Hometown Rewards loyalty program for Minuteman
Develop and implement a comprehensive social media strategy for the company, encompassing various platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, etc.
Create and curate engaging and relevant content for social media channels that align with the brand's identity and target audience.
Monitor social media accounts, respond to comments, messages, and mentions, and engage with followers to build and maintain a positive online presence.
Analyze social media metrics and insights regularly to assess the effectiveness of campaigns and make data-driven decisions to improve performance.
Stay up-to-date with social media trends, new platforms, and best practices to continuously enhance the company's social media presence.
Define and maintain the company's brand identity, ensuring consistency across all marketing and communication channels.
Develop and implement brand guidelines and standards, ensuring all internal and external communications align with the brand's image and values.
Collaborate with various departments, including marketing, design, and communications, to ensure brand consistency in all trade show and marketing materials and initiatives.
Oversee the creation of brand assets, such as logos, marketing collateral, and promotional materials, to ensure they accurately represent the brand's image.
Manage brand reputation and crisis communications, addressing any issues that may arise and protecting the brand's integrity.