Senior Manager, Paid Brand Media
About The Position
We are seeking a strategic and hands-on Senior Paid Brand Media Manager to oversee planning, execution, and optimization of select upper-funnel paid media campaigns. This role will focus on driving brand awareness, consideration, and demand across both eCommerce (DTC) and wholesale/retail channels . This role will manage traditional brand media (TV, streaming TV, out-of-home, audio) as well as emerging and ancillary digital channels (programmatic display, Reddit, audio streaming, and more). The ideal candidate will be adept at translating brand strategy into effective, multi-channel media campaigns that engage target audiences and build brand equity. This role will work closely with the brand digital content, paid social, analytics and creative teams.
Requirements
- 6–8+ years of experience in paid media planning and buying, with expertise across both traditional and digital channels .
- Strong background in upper-funnel/brand media ; proven success driving brand awareness and demand.
- Experience managing large media budgets and agency relationships.
- Familiarity with brand lift studies, MMM, and other measurement tools for upper-funnel campaigns.
- Ability to balance brand-building with performance goals , supporting both DTC and wholesale growth.
- Strong communication, presentation, and cross-functional collaboration skills.
- Proven ability to evaluate and test emerging media opportunities .
- Bachelor’s degree in Marketing, Communications, Business, or related field (MBA a plus).
Responsibilities
- Leading planning and execution of upper-funnel paid brand media campaigns across TV, streaming TV, radio/audio, billboards/OOH, programmatic display, and ancillary channels.
- Partnering with brand marketing, creative, eCommerce, and wholesale teams to ensure media activations support both direct-to-consumer and retail/wholesale objectives .
- Managing external media agencies and platform partners, ensuring campaigns deliver on performance metrics, budget efficiency, and brand goals.
- Analyzing and reporting on campaign effectiveness, leveraging brand lift studies, reach/frequency, and media mix modeling to optimize spend.
- Staying ahead of media industry trends, piloting new opportunities, and evaluating new platforms to expand reach and relevance with key audiences.
- Collaborating with director to manage media budgets, forecasts, and reconciliations.
- Mentoring cross-functional team members, fostering growth and best practices in brand media.
- Other duties as assigned.
Benefits
- Medical, dental, vision, and life insurance options
- Expanded wellness and mental health benefits
- Paid time off (PTO), paid holidays, and paid volunteer days
- 401(k) with company match
- Bonus incentive plans
- Team member discount on Ariat merchandise
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
501-1,000 employees
