Manager-Digital Brand Media-REMOTE

Designer Brands Inc. • Columbus, OH

6d • Remote

About The Position

At Designer Brands, we are the proud parent company of DSW Designer Shoe Warehouse, The Shoe Company, and Rubino, operating nearly 675 stores across North America and a billion-dollar digital commerce business. We lead the footwear industry with a diverse portfolio of iconic brands, including Topo Athletic, Keds, Vince Camuto, Kelly & Katie, Jessica Simpson, Lucky Brand, Mix No. 6, Crown Vintage, and others. With expertise in design, production, and sourcing, we create on-trend footwear and accessories, delivered through a robust omni-channel infrastructure and national wholesale distribution. At Designer Brands, we are committed to fostering a culture of collaboration, innovation, and inclusivity, where each employee’s unique perspective contributes to our success. Anchored by our core values of “We Love What We Do,” “We Own What We Do,” “We Do What’s Right,” and “We Belong,” we continuously drive forward together, building a future where everyone can put their best foot forward. Step into a role where creativity meets strategy. As Manager Digital Brand Media at Designer Brands, you’ll be the architect behind how millions experience the DSW brand across the digital landscape. This isn’t just about managing ads—it’s about shaping the narrative of a beloved brand in a space that evolves daily. You’ll oversee a $30M+ annual media budget, giving you the freedom and responsibility to make bold decisions that drive impact. From paid social to streaming audio, digital video, and emerging platforms, you’ll own the full spectrum of brand-building media channels. If you thrive on autonomy, innovation, and measurable results, this is your stage.

Requirements

• Expertise in digital media with a passion for its fast-changing nature
• Data-driven mindset with strong analytical skills
• Ability to present findings clearly and draw actionable conclusions
• Innovative thinker with a test-and-learn approach
• Strategic and responsive, thriving in a dynamic retail environment
• Strong interpersonal and collaboration skills
• Highly organized, detail-oriented, and able to manage multiple priorities
• Self-starter with fresh ideas and a strong work ethic
• Advanced Excel skills (formulas, pivot tables, vlookup)
• Ability to design statistically sound media test structures
• Cultural values: passion, collaboration, accountability, humility
• 5–7 years in digital media
• 3+ years in paid social

Nice To Haves

• Retail experience preferred (1–3 years)

Responsibilities

• Manage end-to-end paid media programs across: Paid Social (Meta, Pinterest, TikTok, etc.) Connected TV (CTV), Online Video (OLV) Streaming Audio, Display, and other upper-funnel channels
• Set strategy, allocate budgets, and ensure performance aligns with business goals
• Guide an external agency team in day-to-day execution
• Provide strategic direction and ensure campaigns deliver measurable impact
• Develop seasonal media plans that align with brand initiatives
• Partner with creative teams to produce compelling, on-brand content that drives results
• Design and execute testing roadmaps to validate channel performance and incrementality
• Continuously refine strategies based on insights and emerging trends
• Translate complex data into clear, actionable insights for internal partners
• Maintain weekly spend and demand projections to inform business decisions
• Share best practices and thought leadership on digital media within the organization
• Collaborate across teams to ensure alignment and maximize impact

Benefits

• Your Sole Well-Being: Our benefits package is crafted with our associates in mind! We support you with benefits like free virtual health care, robust family/fertility benefits, 401(k) w/ match, and more. Explore our offerings at https://mymobilewalletcard.com/dbi [https://mymobilewalletcard.com/dbi].
• Stride with Flexibility: We offer hybrid and remote work opportunities, giving you the freedom to stay connected, productive, and inspired—wherever you do your best work.
• Stepping Up Your Career: Take advantage of training programs, professional development, and education assistance to advance your career with a company that celebrates bold ideas and fresh perspectives.
• We are Shoe-Obsessed: Because we know a great pair of shoes can change your day, you’ll enjoy 30% off at DSW & com [https://www.dsw.com/], plus discounts across our family of brands.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 5,001-10,000 employees