Digital Media Manager

Public Storage•Frisco, TX

6d•Onsite

About The Position

We are committed to delivering a seamless, customer-centric experience across thousands of locations. As we expand our digital capabilities, we seek a data-driven Digital Media Manager to maximize the performance of our digital marketing efforts. Our Digital Media Manager oversees and optimizes Public Storage’s paid search, affiliate, social media, and other digital media marketing efforts. This role will be central to driving the performance of our ads from implementation to execution.

Requirements

Bachelor’s degree in Mathematics, Economics, Marketing, Digital Marketing, Business, or related field.
7+ years’ digital marketing experience with a focus digital advertising.
Hands-on expertise with Google Ads, Microsoft Ads, Facebook Ads, Affiliate marketing (CJ, Rakuten, etc).
Understanding of digital marketing trends, tracking, and digital attribution
Strong analytical and reporting skills; proficiency in Excel, SQL, Google Analytics, and dashboard tools.
Excellent organizational skills and a detail-oriented mindset.
Outstanding communication and project management abilities.
Proficient within digital marketing platforms

Nice To Haves

Ability to extract and manipulate data within SQL
Experience in retail, services, real estate, or franchise/multi-location environments.
Experience with data visualization tools (e.g., Tableau, Looker, Power BI).

Responsibilities

Assume full ownership of day-to-day paid search reporting, strategy, and continuous refinement across Google Ads, Microsoft Ads, and additional platforms.
Implement, administer, and analyze paid search campaigns to optimize ROI, drive conversions, and lower acquisition costs.
Conduct keyword research, audience segmentation, bid management, and ad copy testing to maximize campaign performance.
Monitor industry trends and platform updates to inform and evolve best-in-class paid search practices.
Lead the strategy, activation, and optimization of lower-funnel paid campaigns across all major social media channels (Facebook, Instagram, X, LinkedIn, etc.).
Develop, test, and iterate new creative assets, ad formats, and messaging to capture target audiences and fuel conversion growth.
Utilize insights and analytics to drive data-informed recommendations and increase campaign efficiency.
Maintain a pulse on emerging channels and digital trends to keep Public Storage at the forefront of innovation.
Own the expansion and performance optimization of the affiliate marketing channel, cultivating relationships with both new and existing partners.
Oversee partner communications, onboarding, and ongoing support to drive engagement and increase affiliate revenue.
Develop promotional strategies, collaborate on co-branded content, and identify new partnership opportunities.
Leverage analytics to report on affiliate effectiveness and proactively recommend enhancements.
Partner cross-functionally with Marketing, Data Science, Analytics, IT, and Revenue Management teams to develop and launch advanced, data-driven campaign strategies.
Build, maintain, and continuously improve dashboards and regular reports that visualize and track key metrics and ROI across all digital efforts.
Provide leadership with actionable insights, market intelligence, and strategic recommendations for continuous growth and efficiency.
Ensure all digital media initiatives are aligned with broader business goals, brand standards, and regulatory compliance.