Senior Brand Manager

Flora Food Group•Hackensack, NJ

16h•$160,000 - $175,000•Hybrid

About The Position

About the position Location: Hackensack, NJ 2/3 days- Shuttle offered from NYC Salary :160-175K plus bonus About the Role The Senior Brand Manager – Country Crock is a strategic, entrepreneurial leader responsible for driving brand growth, equity, and innovation across one of Flora Food Group’s most iconic U.S. brands. This role will lead cross-functional initiatives spanning brand strategy, marketing activation, new product development, and retail execution. You'll bring together consumer insights, commercial acumen, and creative thinking to strengthen Country Crock’s relevance and impact with today’s families. What You'll Do Brand Ownership & Leadership Act as the general manager owning the P&L of 50M + and leading the brand’s strategic direction across equity, innovation, and commercial performance. Lead development and execution of the annual brand plan, ensuring alignment with business goals, sustainability priorities, and consumer needs. Manage brand positioning, visual identity, and messaging across all touchpoints. Champion consumer-first thinking, translating insights into bold strategies that deepen relevance and household penetration. Commercial Strategy & Retail Activation Drive end-to-end commercialization strategy, from product development to in-market execution, ensuring seamless integration across channels. Partner closely with Sales and Shopper Marketing teams to develop and execute retail activation plans that drive conversion and visibility across key customers. Build compelling customer sell-in stories and retailer-specific programs that reflect brand priorities and shopper behavior. Performance Management & Operational Excellence Lead business performance tracking and reporting, leveraging syndicated data and internal KPIs to inform decisions and course-correct as needed. Manage forecasting, budgeting, and financial planning with rigor and agility. Innovation & Product Development Partner with Category Innovation, R&D, and Supply Chain teams to bring new products to market—from ideation to commercialization. Drive portfolio strategy to optimize mix, pricing, and pack architecture in line with consumer and customer needs Integrated Marketing & Content Ecosystem Oversee integrated marketing campaigns including TV, digital, social, shopper, and influencer programs. Collaborate with Creative and Media teams to ensure content is insight-led and brand-consistent. Develop brand toolkits and assets for sales and customer teams. Ensure content is insight-led, culturally resonant, and consistent with brand identity and tone. Cross-Functional Leadership & Culture Building Inspire and align cross-functional teams around brand priorities, fostering a culture of accountability, creativity, and collaboration. Serve as a key voice in leadership forums, representing the brand’s perspective and advocating for consumer-centric growth.

Requirements

6–10 years of experience in brand management, marketing and Communications within the food or CPG industry. MUST UNDERSTAND TOP FOOD TRENDS INCLUDING CELEBRITIES AND INFLUENCERS
Proven ability to drive brand growth through consumer-first strategies and cross-functional leadership.
Strong analytical skills and business acumen, with proficiency in tools such as Nielsen, IRI, or similar data sources.
Effective project manager who thrives in fast-paced, collaborative environments.
Bachelor’s degree required
Demonstrated ability to balance large-scale corporate environments with entrepreneurial agility, showing comfort with ambiguity, speed, and resourcefulness.
Strategic thinker with mental agility to shift between high-level vision and hands-on execution across functions.
Experience in purpose-led storytelling and building culturally resonant brands.
Strong track record of leading cross-functional teams and influencing across matrixed organizations to deliver results
Will to travel up to 15% for agency meetings, plant visits, and customer activations.

Nice To Haves

Ideal to have worked in a large CPG AND start up environment. Scrappy is the name of the game!
MBA preferred.

Responsibilities

Act as the general manager owning the P&L of 50M + and leading the brand’s strategic direction across equity, innovation, and commercial performance.
Lead development and execution of the annual brand plan, ensuring alignment with business goals, sustainability priorities, and consumer needs.
Manage brand positioning, visual identity, and messaging across all touchpoints.
Champion consumer-first thinking, translating insights into bold strategies that deepen relevance and household penetration.
Drive end-to-end commercialization strategy, from product development to in-market execution, ensuring seamless integration across channels.
Partner closely with Sales and Shopper Marketing teams to develop and execute retail activation plans that drive conversion and visibility across key customers.
Build compelling customer sell-in stories and retailer-specific programs that reflect brand priorities and shopper behavior.
Lead business performance tracking and reporting, leveraging syndicated data and internal KPIs to inform decisions and course-correct as needed.
Manage forecasting, budgeting, and financial planning with rigor and agility.
Partner with Category Innovation, R&D, and Supply Chain teams to bring new products to market—from ideation to commercialization.
Drive portfolio strategy to optimize mix, pricing, and pack architecture in line with consumer and customer needs
Oversee integrated marketing campaigns including TV, digital, social, shopper, and influencer programs.
Collaborate with Creative and Media teams to ensure content is insight-led and brand-consistent.
Develop brand toolkits and assets for sales and customer teams.
Ensure content is insight-led, culturally resonant, and consistent with brand identity and tone.
Inspire and align cross-functional teams around brand priorities, fostering a culture of accountability, creativity, and collaboration.
Serve as a key voice in leadership forums, representing the brand’s perspective and advocating for consumer-centric growth.