Senior Brand Manager

A&B Beverage Company LLC • Arlington, TX

just now • Onsite

About The Position

At A&B Beverage Company, the Senior Brand Manager is the strategic owner of the brand portfolio, responsible for shaping the long-term brand vision, driving supplier partnerships, overseeing product innovation, and ensuring seamless integration between sales, operations, and marketing to deliver measurable business results. This role is a senior leader within the Marketing and Business Development team, involving mentoring Brand Managers, influencing executive-level decision making, and serving as the internal and external face of the supplier portfolio. The ideal candidate is a strategic, commercially minded brand builder with deep beverage-alcohol and CPG experience, a strong analytical mindset, and a proven record of turning category insight into profitable growth.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field required.
• 7+ years of progressive experience in brand management, marketing, or commercial roles within beverage-alcohol, non-alcoholic beverage, CPG, or snack industries.
• Demonstrated experience managing brands across multiple categories—ideally including exposure to both alcoholic (wine/spirits) and non-alcoholic segments.
• Proven track record of successful product launches, brand growth initiatives, and P&L or budget management.
• Strong understanding of the three-tier distribution system, state-by-state regulatory considerations, and on/off-premise retail dynamics.
• Experience directly managing and developing people; a coaching mindset and a passion for building high-performing teams.
• Exceptional project management, communication, presentation, and analytical skills—comfortable presenting to executive audiences and supplier principals.
• Proficiency in Microsoft Office and data/analytics platforms such as Nielsen, IRI, VIP/Karma, Encompass, Power BI, or Tableau.
• Ability to travel up to 30% for market visits, supplier meetings, trade shows and industry events.

Nice To Haves

• MBA or advanced degree.
• Distributor, supplier or three-tier experience.
• Deep relationships with supplier partners and retail channel decision-makers across beverage-alcohol, non-alcoholic, and/or snack categories.
• Strategic thinker with strong commercial and financial acumen—fluent in margin structures, trade investment, and ROI modeling.
• Creative, entrepreneurial mindset with a passion for innovation, emerging brands, and “outside-of-the-box” product opportunities.
• Ability to balance long-term strategic vision with hands-on, in-market execution.
• Executive presence and the ability to influence and align stakeholders at all levels—internally, with supplier partners, and with key customers.

Responsibilities

• Develop and execute long-term brand vision and annual brand plans across non-alcoholic beverages, wine & spirits, and snacks, including positioning, pricing, portfolio architecture, and channel strategy.
• Serve as the internal category expert across all three segments—synthesizing consumer insights, Nielsen/IRI data, and competitive intelligence into actionable growth strategies.
• Define, track, and report brand KPIs, ROI, depletion trends, and market share performance to senior leadership on a monthly and quarterly basis.
• Lead the annual planning process in partnership with Finance, Sales, and Operations, including volume forecasts, budget allocation, and resource prioritization across brands.
• Identify and evaluate new supplier and portfolio opportunities, developing business cases to support expansion and innovation decisions.
• Act as the primary strategic liaison with supplier partners across all three segments, building trust-based relationships at senior leadership levels.
• Negotiate and manage annual business plans, marketing co-op investments, incentive programs, and performance commitments with supplier partners.
• Lead supplier business reviews, market visits, and joint planning sessions to align on priorities, execution standards, and mutual growth targets.
• Evaluate new supplier opportunities and partnerships, building business cases and financial models to support portfolio expansion decisions.
• Direct the full product lifecycle from concept through launch and post-launch optimization—including new item onboarding, line extensions, limited-time offerings, and portfolio pruning.
• Lead cross-functional teams spanning supply chain, finance, sales, operations, compliance, and retail to ensure flawless execution of new brand introductions.
• Own brand forecasting and demand planning in partnership with supply chain and finance, ensuring the inventory health across the wine, spirits, non-alcoholic, and snack portfolios.
• Oversee the full lifecycle of point-of-sale materials, brand assets, sample programs, and supplier blitz activations—ensuring consistent execution in the field and measurable ROI.
• Lead the development and execution of integrated marketing campaigns, including digital activations, social media, influencer partnerships, experiential marketing, and in-store programs across all three segments.
• Ensure brand identity, messaging, and creative standards are consistent and elevated across all consumer and trade touchpoints.
• Oversee the planning and execution of trade shows, supplier events, sampling programs, and sponsorships that drive brand visibility, trial, and trade engagement.
• Partner with supplier marketing teams to align national brand strategies with local market execution, maximizing the impact of shared marketing investment.
• Partner with the Sales leadership team to develop trade marketing programs, promotional calendars, and channel-specific strategies across on-premise, off-premise, independent, and chain accounts.
• Equip the sales organization with compelling brand education, selling tools, and category stories that drive distribution, shelf presence, and velocity.
• Evaluate trade spend effectiveness, promotional ROI, and pricing architecture—making data-driven recommendations to optimize investment and profitability.
• Conduct regular market work to maintain visibility into retailer execution, competitive activity, and on-the-ground brand performance.
• Mentor, develop, and directly manage a team of brand managers, associate brand managers, and marketing coordinators, setting clear performance goals and career development plans.
• Serve as the central liaison between Marketing, Sales, Operations, Finance, and Executive Leadership on strategic brand matters.
• Manage multi-million-dollar marketing and trade budgets, ensuring disciplined spend tracking, accountability, and delivery of initiatives on time and on budget.
• Represent A&B Beverage Company externally at industry events, supplier summits, trade associations, and customer meetings.

Benefits

• 401(k) matching – A&B Distributors will contribute 100% of the first 5% after one year of service
• Accident Insurance
• Critical Illness Insurance
• Dental Insurance
• Disability Insurance
• Employee Assistance Program
• Health Insurance PPO
• Life Insurance
• Paid Holidays – 9 per year
• Paid Parental Leave
• Sick – One week of sick each year
• Vacation – Two Weeks starting
• Vision Insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Senior