Senior Brand Manager, Tequila Herradura

Brown‑Forman Corporation • Louisville, KY

13d • Hybrid

About The Position

Meaningful Work From Day One: At Brown‑Forman, great brands are built by bold, curious, and passionate people. As Senior Brand Manager, Tequila Herradura, you will hold a pivotal leadership role shaping the future of a 155 year old iconic, respected tequila brand—at a time of renewed momentum for the category. This role is a true brand leadership seat, sitting at the intersection of strategy, creativity, and commercial performance. You will own the US strategic agenda end‑to‑end—setting vision, driving growth, and ensuring Tequila Herradura consistently shows up with cultural relevance, premium distinction, and business impact. This is a highly visible opportunity for a proven Brand Leader who thrives in fast‑moving environments, exercises strong judgment, and is energized by building premium brands that matter to consumers, customers, and culture.

Requirements

• B.A. plus 8-10 years marketing experience in a consumer goods environment.
• Spirits / Beverage Alcohol industry experience, with strong understanding of U.S. market dynamics and demonstrated knowledge of on-and off-premise channels
• Proven experience developing, executing, and managing integrated brand plans.
• Strong agency management experience across creative, advertising, and media partners.
• Ability to build influential relationships with distributors, senior leaders, and cross-functional stakeholders.
• Strong analytical capability with a track record of turning insights into action.
• Compelling storyteller with excellent written and verbal communication skills.
• Results-driven leader with demonstrated financial and brand growth success.
• Experience building and leading high-performing teams.

Nice To Haves

• You bring a rare balance of brand stewardship and growth ambition
• You operate with a “mini‑GM” mindset, owning strategy, investment decisions, and business results
• You translate insight into action, creativity into impact, and complexity into clarity
• You lead with influence, build strong teams, and elevate everyone around you
• You’re energized by pivotal moments—where strong leadership can shape the next chapter of an iconic brand

Responsibilities

• Lead the development and execution of long-term brand strategies and annual plans, ensuring alignment with overall business and portfolio objectives.
• Own brand P&L and budget management, demonstrating strong financial acumen and accountability for delivering profitable growth.
• Drive commercial mindset and decision-making, balancing creativity with data to unlock brand and business opportunities.
• Oversee consumer insights, market research, and competitive intelligence to identify emerging trends, risks, and growth opportunities.
• Translate insights into clear positioning, compelling brand platforms, and actionable growth strategies.
• Identify emerging trends and cultural shifts shaping the tequila category and proactively activate against them.
• Lead strategic planning and oversight of paid and owned media across channels.
• Own communications strategy development, including: Lead role on communications brief development & Oversight of paid media, influencer marketing, CRM/email, social, and website
• Guide creative and content development to ensure the right message reaches the right consumer, on the right platform, at the right time.
• Oversee media performance, measurement, and learning agendas to continuously optimize effectiveness and ROI.
• Lead, develop, and mentor Associate Brand Managers and extended team members, fostering a high-performing, inclusive, and collaborative team culture.
• Partner closely with Sales, Commercial Strategy, Global Marketing, Finance, Legal, and external agency partners to drive holistic brand success.
• Serve as a trusted brand leader with distributors and internal stakeholders across the three-tier system.

Benefits

• equitable pay structures for individual and company performance
• premium employee experience
• range of premium benefits that reflect our company values and meet the needs of our diverse workforce

What This Job Offers

• Job Type: Full-time
• Career Level: Manager