Senior Brand Manager - Innovation

Melaleuca, Inc. • Idaho Falls, ID

1d • Onsite

About The Position

The Brand Manager serves as the strategic leader and business owner for an assigned group of Melaleuca brands. This role combines portfolio management, product innovation, and cross-functional leadership to ensure that each brand meets its full potential—financially, strategically, and creatively. Working closely with R&D, Innovation, Supply Chain, and the Brand Messaging team, the Brand Manager is responsible for driving growth through new product development, lifecycle management, and data-informed decision-making. This role requires both analytical and creative thinking—someone who can blend science and storytelling to guide products from concept to customer.

Requirements

• Bachelor’s degree in Marketing, Business, or related field.
• 5+ years of experience in brand management, product marketing, or consumer goods strategy—preferably within wellness, personal care, or nutrition.
• Strong understanding of P&L drivers, pricing strategy, and category performance metrics.
• Experience guiding new product development from concept through launch.
• Ability to interpret data and translate insights into actionable strategies.
• Skilled at presenting ideas clearly and collaborating across departments.
• Proven ability to lead projects in partnership with cross-functional teams, including R&D, Creative, and International Marketing.
• A personal alignment with Melaleuca’s mission of enhancing lives through wellness.

Responsibilities

• Lead brand and portfolio strategy: Own the business performance and strategic direction of assigned brands, ensuring alignment with Melaleuca’s mission and growth objectives.
• Drive innovation: Partner with R&D and Product Development to identify new product opportunities, optimize existing lines, and manage the full product lifecycle.
• Manage category performance: Analyze sales, margins, and customer data to develop recommendations that enhance profitability and consumer appeal.
• Collaborate with the Brand Messaging team: Provide insights and strategic input to ensure marketing communications accurately reflect brand positioning and product benefits.
• Guide go-to-market execution: Lead cross-functional teams through the planning, launch, and evaluation of new products and campaigns.
• Optimize portfolio mix: Evaluate performance across SKUs and product lines to guide rationalization, pricing, and innovation priorities.
• Build business cases: Develop forecasts, cost analyses, and consumer research to support new initiatives.
• Partner cross-functionally: Work with Sales, Supply Chain, Finance, and International teams to ensure smooth execution and performance tracking.

Benefits

• Comprehensive benefits package for full time employees
• Longevity bonus
• On site amenities include a fitness center, concierge services, and an employee restaurant.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior