Senior Brand Manager, Hair

Henkel groupStamford, CT
36d$150,000 - $180,000

About The Position

At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow. Henkel Consumer Brands is seeking a Senior Brand Manager to lead strategic growth for our U.S. Consumer Hair portfolio. This role sits at the intersection of brand strategy, innovation, and go-to-market execution, and plays a critical role in shaping the future of our hair brands in a dynamic, competitive category. The ideal candidate brings a strong strategic mindset, a passion for consumer-centric innovation, and the ability to translate insights into actionable brand and product strategies. This role will lead a team of 2 Associate Brand Managers and partner closely with cross-functional stakeholders such as Commercial Strategy, Consumer Insights, Category Development, Supply Chain and R&D. Dare to learn new skills, advance in your career and make an impact at Henkel.

Requirements

  • 6+ years of experience in brand management, innovation, or strategic marketing within CPG
  • Proven ability to lead strategy and innovation. Experience shaping portfolios, pipelines and/or brand direction is critical.
  • Strong analytical and insight-driven approach; comfortable working with market data, consumer research, and financials to inform decisions.
  • Demonstrated people leadership experience with a passion for developing talent.
  • Ability to influence cross-functionally and communicate clearly with senior stakeholders.
  • Experience working in a fast-paced, matrixed organization.
  • Bachelor’s degree required; MBA preferred.

Responsibilities

  • Own and evolve long-term strategies for the Consumer Hair category, balancing equity building with near-term growth priorities.
  • Lead go-to-market planning for launches and key initiatives, collaborating with agency teams and internal stakeholders.
  • Oversee innovation and pipeline development, from identifying consumer and trend opportunities through concept development, business case creation, and launch execution.
  • Translate consumer, market, and performance insights into clear strategic direction, positioning, and portfolio choices.
  • Partner with R&D, Packaging, and Supply Chain to drive consumer-led innovation that is differentiated, feasible, and commercially viable.
  • Own brand financials including budget management, forecast inputs, and investment prioritization.
  • Collaborate closely with Sales and Commercial teams to ensure strong customer alignment, compelling selling stories, and successful execution at retail.
  • Manage and develop two direct reports, fostering strategic thinking, accountability, and growth within the team.
  • Serve as a key brand voice in senior leadership forums, agency briefings, and cross-functional decision making.

Benefits

  • Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1
  • Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program
  • Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement
  • Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships
  • Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement
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