Senior Brand Manager

Whoop • Boston, MA

1d • $100,000 - $150,000 • Onsite

About The Position

At WHOOP, we’re on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives, delivering personalized insights that drive meaningful behavior change. As WHOOP continues to scale globally, building a distinctive, culturally relevant brand is critical to driving engagement, retention, and long-term growth.

WHOOP is hiring a Senior Brand Manager to sit at the intersection of brand strategy and creative execution. This role translates audience insight, cultural relevance, and business priorities into compelling brand narratives and breakthrough marketing experiences that differentiate WHOOP in the market and drive engagement, relevance and measurable business impact.

As a strategic connector across Product Marketing, Creative, Integrated Marketing, and Analytics, you will ensure every expression of WHOOP is strategically sharp, creatively ambitious, and clearly tied to member value. This role requires both strategic clarity and operational excellence to ensure WHOOP delivers cohesive and enduring brand experiences.

Requirements

• 6–10+ years of experience in brand marketing, brand strategy, or integrated campaign leadership roles
• Proven experience leading brand campaigns end-to-end from insight development through creative execution and launch
• Strong ability to translate product value propositions into emotionally compelling brand storytelling
• Demonstrated experience managing creative agencies or cross-functional creative teams in fast-paced environments
• Excellent strategic thinking, communication, and briefing skills with the ability to influence cross-functional stakeholders
• Structured, decisive operator with strong project management instincts and accountability for results
• Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions.

Responsibilities

• Steward and apply WHOOP’s brand positioning across campaigns and touchpoints, with a strategic POV towards differentiation in market
• Write insight-driven creative briefs that translate WHOOP's brand positioning, product priorities, and member insights into clear creative briefs with defined objectives, guardrails, and success metrics
• Partner closely with Creative leadership to ensure creative output aligns with brand strategy,brief objectives, and desired business impact
• Support and lead brand and creative agency relationships, setting scope, expectations, day-to-day workflow, managing feedback loops and performance standards to ensure high-quality, on-strategy execution
• Partner with Product Marketing to incorporate member insights and product context into briefs, ensuring the brief reflects both brand ambition and product truth
• Collaborate with Integrated Marketing and Analytics to define campaign objectives, establish measurement frameworks, and remain accountable from brief through launch and post-campaign learning
• Apply WHOOP's brand positioning consistently across campaigns, channels, and touchpoints, acting as a quality layer between strategy and execution
• Proactively partner with cross-functional teams including Marketing Strategy & Ops, PMM, Sports & Talent, Social, Wholesale, and Product stakeholders to understand channel and partner needs and ensure experiences deliver against business objectives
• Define and track brand health metrics in partnership with Analytics, and surface insights to inform future briefs and strategy
• Maintain and evolve brand tools, including brand architectures, campaign toolkits, and frameworks so cross-functional teams can execute with clarity and independence

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed