Senior Brand Manager - Entertainment Partnerships

Creative Artists Agency•Los Angeles, CA

1d•Hybrid

About The Position

Creative Artists Agency (CAA) is a leading entertainment and sports agency with global expertise in various sectors including filmed and live entertainment, digital media, publishing, sponsorship sales, and more. CAA is known for its collaborative culture and exceptional client service. The Entertainment Partnerships group within CAA specializes in creating collaborations between brands and content creators, talent, directors, writers, producers, and IP. They connect brands with premium content opportunities across film, TV, social, and digital platforms to drive impactful partnerships within the entertainment industry. This role supports the department's work with brands on entertainment, content, and partnership initiatives, focusing on coordination, research, and execution to ensure alignment and timely project completion. The ideal candidate is organized, passionate about entertainment and brand storytelling, and can balance detail management with a broader understanding of how entertainment drives brand growth. This position requires a mix of creativity, strategic vision, business acumen, and a passion for entertainment to help brands evolve within culture.

Requirements

8 + years of experience in entertainment marketing and brand partnerships, with proven experience managing client relationships.
Strong organizational skills, attention to detail, and ability to manage multiple projects and deadlines simultaneously.
Excellent written and verbal communication skills with confidence working across internal teams, clients, and external partners.
Creative and strategic thinker who can identify opportunities, connect dots across entertainment and brand objectives, and help shape impactful marketing initiatives.
Working knowledge of entertainment, streaming, and digital content ecosystems, including key distribution platforms and cultural trends.
Familiarity with brand partnership models across integrations, co-marketing, and original content.
Maintain and update a shared tracking document that centralizes all active workstreams, including content development, integrations, co-marketing, and strategic advisory.
Strong relationship management skills and professionalism when interfacing with agents, talent, production companies, and studios.
Analytical and curious mindset with the ability to track performance and identify key learnings.
Proactive, adaptable, and passionate about connecting brands to culture through entertainment and content.

Responsibilities

Lead and deliver presentations to clients, including C-level executives, during strategy sessions and business reviews.
Lead workshops and brainstorming sessions, producing clear outputs and deliverables, and drive execution across the team.
Serve as a day-to-day point of contact between CAA and high-profile, top-tier brands, ensuring all projects move forward on time, on brief, and with clear communication.
Support team in developing a structured entertainment brief based on brand details such as marketing strategies, audience and KPIs.
Independently own and manage client projects from initiation through completion.
Conduct outreach internally across agents and externally across streamers, production companies, and studios etc to capture brand opportunities that deliver on the brief.
Develop clear, strategic entertainment partnership briefs that translate brand objectives into compelling creative opportunities for talent, studios, and media partners.
Develop strategic/creative POV and presentation materials for brand opportunities with rationale as to why they are right for the brand and how it will be impactful in culture.
Experience in participation in the development of marketing, strategies, and campaigns that bring brands into culture through entertainment.
Track deliverables, milestones, and partner timelines.
Support execution management for active partnerships — coordinating across internal and external stakeholders to ensure smooth activation and delivery.
Prepare and manage meeting agendas, capture notes, and distribute recaps following bi-weekly strategy calls and cross-functional meetings.
Coordinate the development and delivery of materials for client presentations, including project updates, strategic reports, and creative proposals.
Assist in managing submissions and tracking materials related to original content and integration opportunities.
Monitor cultural moments, tentpole events, and entertainment trends to surface new partnership opportunities.
Maintain an organized and up-to-date database of entertainment properties, creators, and IP aligned with brand objectives.
Support ad-hoc talent sourcing, outreach tracking, and creative project coordination as needed.