Senior Brand Manager, CCFS

Kenvue•Summit, NJ

5d•$153,850 - $217,200•Hybrid

About The Position

The U.S. Cough, Cold, Flu & Sinus Senior Brand Manager is responsible for growing household penetration by developing and executing the annual marketing plan, identifying and implementing local marketing opportunities, establishing and managing relationships with outside partner agencies, and creating and directing annual communications and research, and collaborating closely with cross-functionals to support the strategic marketing plan.

Requirements

A minimum of a Bachelor's degree.
A minimum 6 years of related contemporary marketing experience in Consumer Healthcare / OTC categories, or related categories.
Exceptional Storytelling & Influence: Demonstrated ability to translate complex insights and strategies into compelling, persuasive narratives that inspire alignment and influence stakeholders across all levels of the organization.
Demonstrated people leadership and cross-functional leadership experience.

Nice To Haves

Demonstrated success in enabling business growth and strategy development.
Proven ability to influence decision-making within and across organization, both internally and externally.
Strong analytical skills and the ability to synthesize forecast and predict outcomes on the basis of complex business data and reports.
Excellent verbal and written communication abilities.
Demonstrated success in organization and talent leadership including coaching and mentoring teams and a track record for developing a pipeline of high performers and potential successors.
Ability to lead effectively through ambiguity, conflict and complexity.
Strong demonstration of all behaviors of our Leadership Imperatives.
Proven track record of driving category growth and innovation.
Strong leadership skills with the ability to motivate and inspire cross-functional teams.
Excellent communication and collaboration skills, with the ability to build strong relationships with internal and external stakeholders.
In-depth knowledge of consumer healthcare and OTC categories, consumer trends and competitive landscape, with the ability to translate insights into actionable strategies.
Growth mindset and able to navigate through uncertainty and change.

Responsibilities

Shape and deliver holistic commercial strategy for US CCFS portfolio (Tylenol Cold, Sudafed).
Manage CCFS P&L and investment strategy; lead strategic decisions to maximize Net Sales and Brand Contribution.
Drive household Penetration.
Lead development of annual three-year strategic plan and 12-month business plan to outline strategic objectives, key initiatives, and financial targets.
Lead portfolio management strategy (revenue growth management, price architecture, business simplification) for US CCFS.
Lead team to build holistic, insight-driven consumer activations that deliver meaningful results.
Lead team to consistently monitor external category and competitive market dynamics to inform marketing plans and growth opportunities.
Lead the commercialization of product launches for U.S. market.
Oversee health of business reporting and forecasting, representing financial position, risks and opportunities to leadership.
Build trusting relationships and collaborate with internal and external partners to maximize business outcomes.
Lead and develop high-performing team.
Influence the innovation team to develop a pipeline that will meet the consumer and other key stakeholder needs.