Senior Brand & Events Manager

Liquid Brand•Irving, TX

About The Position

SR. BRAND & EVENTS MANAGER (B2B) About the Role [Company Name] is seeking a strategic and execution-focused Senior Brand & Events Manager to lead and elevate our brand presence across every internal and external touchpoint. This role is responsible for strengthening market positioning, driving awareness, ensuring brand consistency, and executing high-impact events that generate pipeline and deepen customer engagement. You will work cross-functionally with growth, creative, HR, training, operations, and sales teams to ensure the brand is consistently expressed in campaigns, communications, employee experiences, and customer interactions. This is a high-visibility role for someone who combines strategic brand leadership with hands-on execution in a fast-paced B2B environment.

Requirements

10+ years of experience in brand management, corporate communications, event marketing, or B2B marketing
Proven track record managing brand campaigns, internal communications, and large-scale B2B events
Strong understanding of employee communications, buyer journeys, and multi-channel marketing
Experience collaborating with HR, operations, executive leadership, and sales teams
Excellent writing, presentation, and stakeholder management skills
Strong project management skills with the ability to manage multiple priorities simultaneously
Analytical mindset with experience measuring brand and campaign performance
Bachelor’s degree in marketing, Communications, Business, or related field

Nice To Haves

Experience in enterprise services, facilities, industrial, or multi-site B2B industries
Experience with CRM, marketing automation, intranet, and internal communications platforms
Experience supporting account-based marketing (ABM) or field marketing initiatives

Responsibilities

Develop Brand Strategy: Help define and execute a comprehensive brand strategy that strengthens market positioning, sharpens differentiation, and supports business growth objectives
Brand Governance: Ensure consistent application of brand standards, messaging, tone, and visual identity across all internal and external channels
Market Intelligence: Monitor competitor positioning, customer perception, and industry trends to continuously refine the brand strategy
Own Internal Brand Communications: Partner with HR, training, and operations leaders to embed brand messaging into internal communications, onboarding materials, training programs, leadership announcements, and company-wide initiatives
Strengthen Employee Alignment: Help ensure employees understand the company value proposition, market positioning, and customer promise so they can consistently represent the brand
Support Change Communications: Collaborate on mergers, integrations, transformation initiatives, and major company announcements to ensure clear, aligned messaging
Employer Brand Support: Partner with talent acquisition and HR teams to strengthen recruiting communications and employee engagement through consistent brand storytelling
Own Event Strategy & Execution: Plan and execute high-impact events including trade shows, conferences, webinars, customer appreciation programs, and internal meetings
Drive Pipeline Through Events: Build event strategies that directly support lead generation, customer retention, and revenue growth goals
Cross-Functional Campaign Alignment: Partner with growth marketing, creative, and sales teams to ensure campaigns and event programs are fully integrated
Content & Communications: Oversee development of brand and event-related content, including presentations, sales enablement materials, internal campaigns, promotional assets, and executive messaging
Performance Measurement: Establish KPIs for brand awareness, employee engagement, event ROI, and campaign effectiveness; report insights and recommendations
Budget Management: Manage brand and event budgets with discipline and focus on measurable business impact
Vendor & Partner Management: Manage agencies, event vendors, production partners, and external associations to deliver high-quality outcomes