Senior Brand Designer, Systems

Plaid•San Francisco, CA

1d•$166,800 - $229,800

About The Position

Plaid is seeking a craft-focused Brand Designer to create distinctive marketing work across channels and extend the Plaid brand while maintaining a cohesive visual system. The role spans paid and organic social, email, web, events, sales enablement, and other formats. Alongside producing high-quality design, the designer will build creative systems and tools that help the team deliver excellent work at scale. The role has a strong systems component. The designer will use Figma, AI, automation, and emerging tools to improve creative workflows, making them faster, more consistent, and easier to maintain without compromising quality or distinctiveness. They will partner with Design and Marketing to develop, document, and roll out intuitive workflows and tools.

Requirements

At least 5 years of experience in brand, marketing, or creative design.
A portfolio demonstrating exceptional visual craft, strong taste, and versatility across channels.
Strong command of typography, composition, hierarchy, image-making, and brand systems, with the judgment to create polished work from concept through final execution.
Deep Figma expertise, including building flexible, intuitive components, templates, and systems that maintain a high creative bar at scale.
Hands-on fluency with AI, automation, or emerging creative tools, and sound judgment about when they improve the work and when human design craft matters more.
Systems-minded problem-solving skills, with the ability to structure complex workflows without overengineering them.
Strong communication, collaboration, and ownership skills.

Nice To Haves

A degree in design or a related field.

Responsibilities

Create exceptional brand and marketing design across channels, with a high bar for typography, composition, visual storytelling, and detail.
Translate and extend Plaid's brand across a wide range of formats, making independent design decisions while maintaining a cohesive visual system.
Build flexible Figma templates and creative systems that preserve design quality and make repeatable work easier to scale.
Identify and apply AI, automation, and emerging tools to improve the creative process, reduce repetitive work, and create more space for high-value design.
Partner across Design and Marketing to build, document, and roll out workflows and tools that are intuitive for others to use and maintain.