Senior Brand Designer, Systems & Motion

Circle Internet Financial•San Francisco, CA

1d•Remote

About The Position

The Senior Brand Designer, Systems & Motion will play a key role in defining and scaling the visual systems that power Circle’s core brand and associated sub-brands. This individual will combine systems thinking with motion craft to build cohesive, flexible brand frameworks that ensure consistency across touchpoints while enabling thoughtful differentiation across audiences and product lines. As an individual contributor, this role is expected to lead complex brand initiatives, contribute to multiple Marketing OKRs, and operate with strong autonomy. The designer will partner closely with marketing, product, and external collaborators to elevate creative execution and improve the efficiency and scalability of brand systems across the organization. You will help define and evolve scalable brand systems for Circle and its sub-brands, ensuring clarity, consistency, and flexibility across digital, campaign, and partner touchpoints. You will develop structured visual architectures and motion systems that empower internal teams and external partners to execute high-quality, on-brand creative efficiently. This role requires both strategic systems thinking and hands-on motion design execution, along with the ability to integrate emerging tools, including AI, into modern creative workflows.

Requirements

4+ years of experience in brand, visual, or systems design within an in-house, agency, or hybrid environment
Demonstrated experience building and scaling brand design systems
Strong portfolio and personal website showcasing systems thinking, brand identity work, and motion design
Experience creating documentation and toolkits that enable scalable, consistent execution
Proficiency in Figma and Adobe Creative Suite, including After Effects or comparable motion tools
Demonstrated experience incorporating AI tools into motion or design system workflows
Experience collaborating cross-functionally with marketing, product, and external creative partners

Nice To Haves

Experience within crypto, fintech or Web3
Experience supporting multi-brand or sub-brand ecosystems

Responsibilities

Define and evolve scalable brand design systems for Circle and associated sub-brands
Develop visual frameworks that balance consistency with clear brand differentiation
Build reusable components, templates, and documentation to support internal teams and external partners
Translate brand strategy into expressive motion systems across campaigns, web, and digital experiences
Create motion toolkits and patterns that extend the brand consistently across channels
Leverage AI tools to enhance motion workflows, creative exploration, and scalable system development
Collaborate cross-functionally with marketing, product, and agency partners to ensure high-quality, on-brand execution