Senior Brand and Naming Manager, Brand Studio
About The Position
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end. Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Requirements
- Bachelor's degree or equivalent practical experience.
- 9 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
- Experience managing cross-functional or cross-team projects.
- Experience with brand architecture and naming systems.
Nice To Haves
- Experience in consulting and working with behavioural marketing data.
- Experience with marketing and sales operations, financial analytics, or other related analytical experience.
- Experience naming in the technology sector.
- Experience with brand management and brand strategy.
- Ability to be thoughtful as it relates to global and regional differences.
- Excellent communication and storytelling skills across contexts (e.g., decks, docs, live presentations).
Responsibilities
- Guide the naming process for individual names and naming systems across the company, including developing naming strategies and criteria, generating names, leading shortlisting, helping teams understand process and timelines, and coordinating with related functions like legal and localization.
- Create and present clear, executive-ready deliverables that express a strategy, articulate a rationale, and showcase the “so what” in context of visual and verbal exhibits; all wrapped in great storytelling.
- Create and lead compelling work sessions and training sessions to spread naming intelligence and excellence across our product area partner teams.
- Manage multiple naming requests and partner with teams across our organization, guiding them through the naming process.
- Collaborate closely with our strategy and creative teams and external agencies to develop powerful strategies, briefs, and deliverables.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
