Senior B2B Marketing Manager, New Venture

Spring Health•New York, NY

16d•Hybrid

About The Position

Our mission: to eliminate every barrier to mental health. At Spring Health, we’re on a mission to revolutionize mental healthcare by removing every barrier that prevents people from getting the help they need, when they need it. Our clinically validated technology, Precision Mental Healthcare, empowers us to deliver the right care at the right time—whether it’s therapy, coaching, medication, or beyond—tailored to each individual’s needs. We proudly partner with over 450 companies, from startups to multinational Fortune 500 corporations, as a leading provider of mental health service, providing care for 10 million people. Our clients include brands you use and know like Microsoft, Target, and Delta Airlines, all of whom trust us to deliver best-in-class outcomes for their employees globally. With our innovative platform, we’ve been able to generate a net positive ROI for employers and we are the only company in our category to earn external validation of net savings for customers. We have raised capital from prominent investors including Generation Investment, Kinnevik, Tiger Global, Northzone, RRE Ventures, and many more. Thanks to their partnership and our latest Series E Funding, our current valuation has reached $3.3 billion. We’re just getting started—join us on our journey to make mental healthcare accessible to everyone, everywhere. We’re looking for a Senior B2B Marketing Manager to help take a brand-new product from early traction to a repeatable go-to-market motion. This is a true 0→1 role: new product, new brand, and early customers, with the opportunity to define how we show up in the market from the ground up. You’ll own positioning, launches, and early demand, working closely with the founders, product, and design to turn a complex AI product into something customers clearly understand and want to buy. This IC role will report directly to the General Manager of the New Venture. This role defines our first real footprint in the market. You’ll help shape how customers understand the product, influence early revenue, and build the foundation for a scalable marketing function as the company grows. Occasional travel may be required for team or company events. There is a strong preference for this position to be based in NYC and operate under a hybrid model, with three days per week in our HQ at 60 Madison Ave office.

Requirements

5-7+ years of B2B marketing experience, with 0→1 or early-stage products
Experience bringing new products or brands to market
Strong ability to simplify complex or technical products (AI experience a plus, not required)
Comfortable operating with limited data, evolving strategy, and high ownership
Hands-on operator who can execute while setting direction
Strong cross-functional collaborator with product, design, and sales

Nice To Haves

Experience marketing AI, data, or technical B2B products preferred
Background in early-stage startups or venture-backed companies preferred
Experience shaping early ICP definition and GTM motion preferred

Responsibilities

Define our initial go-to-market strategy for a new AI product
Establish positioning, messaging, and category narrative from scratch
Lead early product launches and customer-facing storytelling
Design and run early demand experiments to find what works
Partner closely with sales on enablement, feedback loops, and early deals
Work with product and design to shape onboarding and first impressions
Turn early customer learnings into sharper messaging and GTM focus

Benefits

Health, Dental, Vision benefits start on your first day at Spring. You and your dependents also receive access to One Medical accounts HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type.
Employer sponsored 401(k) match of up to 2% for retirement planning
A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.
We offer competitive paid time off policies including vacation, sick leave and company holidays.
At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents.
Access to Noom, a weight management program—based in psychology, that’s tailored to your unique needs and goals.
Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.
Access to Wellhub, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription
Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care
Up to $1,000 Professional Development Reimbursement a year.
$200 per year donation matching to support your favorite causes.