Senior Associate, Video
Adelphi Group•New York, NY
•Hybrid
About The Position
The Sr. Associate, Video Investment role is the day-to-day steward on the business and is on the front lines of developing and activating both tactical and custom Video recommendations to meet our clients’ goals.
Requirements
- Bachelor’s degree
- 1+ years of Video media buying, negotiation and implementation experience in an agency environment is required.
- You should be up to speed and fluent on the ever evolving Video landscape and industry trends
- Aptitude for mathematical concepts and an understanding of the video marketplace
- Able to understand application of, use of industry tools such as (DDS/Prisma, ComScore, Nielsen, AdViews, eMarketer, etc)
- Excellent presentation, verbal, and written skills
Responsibilities
- Craft & execute innovative and tactical plans that deliver against and the overarching brand and business objectives
- Negotiate & execute buys - collaborate with vendors to develop test and learn opportunities
- Allocate, adjust and monitor schedules to ensure delivery to client goals/network guarantees.
- Provide tracking reports and post-buy delivery analyses on quarterly and annual bases
- Fulfill client requests, collect data and information regarding TV ratings and industry trends
- Register budgets, email specs, analyze plans, call in mix revisions and optimizations
- Develop of Creative rotation sheet for digital delivered buys
- Coordinate with Platform Logistics for digital campaign execution
- Evaluate and assess vendors using proprietary research tools and industry knowledge
- Participate or lead campaign activation and provide client updates on campaign status
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What This Job Offers
Job Type
Full-time
Career Level
Senior
