Senior Associate, Social Media

JCrew • New York, NY

2d • Hybrid

About The Position

J.Crew gets you dressed every day, for every occasion. Since 1983, we’ve been creating classics that feel familiar and refreshingly new, crafted with unbeatable quality and distinctive point of view—it’s no wonder we’ve been in your closet for four decades and counting. Today, we continue to do the classics our way, inspiring not only how you shop but how you define your personal style. Our commitment runs deeper than just making great clothes—we’re proud of our role in getting you dressed with confidence, character, and celebrating a distinctly American sensibility that makes us who we are. Our dedication to Diversity, Equity, Belonging & Sustainability has been celebrated with industry recognition, reflecting our commitment to fostering an inclusive and sustainable workplace. J.Crew is seeking a strategic, creative, and highly organized Senior Associate, Social Media to lead the development and execution of our social media presence across all digital platforms. This role plays a critical part in shaping how our brand is perceived online, driving meaningful engagement, growing our digital community, and supporting broader marketing and business objectives. The Senior Associate, Social Media will be responsible for building and implementing a comprehensive social media strategy that increases brand awareness, strengthens audience relationships, drives website traffic, and contributes to revenue growth. This role requires a balance of creativity and analytical thinking—someone who can craft compelling content while also interpreting performance data to continuously optimize results. Community Management is a core responsibility of this position. Beyond publishing content, the Senior Associate, Social Media will actively cultivate and nurture our online community by engaging in conversations, responding to comments and direct messages, managing brand sentiment, and creating an inclusive and interactive digital environment. The ideal candidate understands that social media is not just a broadcast channel, but a relationship-building tool that requires responsiveness, authenticity, and consistency. This role will collaborate cross-functionally with marketing, customer experience, creative, and product teams to ensure alignment in messaging and to surface insights gathered from our community. The Senior Associate, Social Media will also stay ahead of platform updates, industry trends, and cultural moments to keep our brand relevant and competitive in an ever-evolving digital landscape.

Responsibilities

• Assist in developing and executing a comprehensive social media strategy aligned with business goals.
• Create monthly content plans and calendars.
• Identify opportunities for growth, engagement, and audience expansion.
• Stay current on trends, platform updates, and emerging technologies.
• Contribute to the ideation and execution of engaging, high-quality content.
• Work with copy teams to adapt tone of voice for each platform.
• Autonomously ideate, produce, and edit TikTok culturally relevant content.
• Support PR and event teams in content creation to amplify campaign effectiveness.
• Schedule and publish content across relevant social platforms.
• Actively monitor all social media channels for comments, messages, mentions, and conversations.
• Foster meaningful interactions and build strong relationships with followers.
• Proactively engage with audiences, partners, and industry conversations.
• Identify and escalate sensitive issues when necessary.
• Gather community insights and feedback to inform marketing and product teams.
• Plan and execute organic content through a trend-forward, social-first lens.
• Partner with performance marketing teams to optimize and maintain paid social efforts.
• Collaborate with the influencer team to maximize brand sentiment and visibility.
• Run contests, activations, and community-driven initiatives.
• Track, analyze, and report on KPIs including engagement, reach, growth, conversions, and sentiment.
• Provide actionable insights and recommendations based on performance data.
• Continuously optimize content and strategy based on results.

Benefits

• Health & Well-being - Eligible associates and family members receive medical, dental, prescription and vision insurance, family planning (fertility, adoption & surrogacy support), fitness discounts, medical travel and more.
• Associate Discount - We love our products just as much as you do! That’s why we offer a great associate discount across all of our brands (J.Crew, J.Crew Factory, and Madewell).
• Summer Fridays - In addition to our hybrid work model, we also close our office at 1:00 PM every Friday during the Summer months.
• Community Impact - We support the communities where we live and work through our philanthropic efforts and the J.Crew Cares Program.
• Winter Break - In addition to our PTO package, J.Crew Group offers a winter break at the end of December to eligible full-time associates at the Home Office to provide time to refresh and recharge.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed