Senior Associate, Shopper Marketing & Field Activation - Modern Trade & Club
About The Position
At LALA U.S., we are building brands that sit at the intersection of culture, quality, and growth. As a leader in Hispanic dairy, we have a unique opportunity to serve one of the fastest‑growing and most influential consumer segments in the country. This role offers the best of both worlds: the opportunity to apply best‑in‑class CPG marketing fundamentals while operating in a fast‑paced, entrepreneurial environment where ideas move quickly and impact is visible. You will have the opportunity to work on high‑growth categories, lead meaningful initiatives, and gain exposure to senior leadership, all while helping shape the future of our business in the U.S.
Requirements
- 3–5 years of experience in shopper marketing, e‑commerce, digital shelf, or brand marketing in CPG
- Strong experience with retailer.com content, digital shelf optimization, and retail media (Amazon Ads, Walmart Connect, Instacart, Kroger, etc.)
- Experience planning and executing in‑store activations, demos, and sampling programs
- Experience working with brokers, distributors, and retail sales teams
- Strong digital shelf, retail media, and e‑commerce fluency
- Analytical and KPI‑driven, with ability to translate performance data into action
- Strong project management and ability to manage multiple activations and retailers simultaneously
- Ability to influence brokers, distributors, and cross‑functional partners without formal authority
- High attention to detail and strong follow‑through
- Proactive, hands‑on mindset with a bias for action
Nice To Haves
- Familiarity with the U.S. Hispanic consumer preferred
- Bilingual (English/Spanish) preferred
Responsibilities
- Own retailer.com content governance and digital shelf standards for Modern Trade and Club retail partners
- Lead digital retail media integration and optimize product detail pages across key Modern Trade and Club retail partners
- Lead retail media optimization, performance tracking, and KPI discipline
- Lead focused shopper strategy, programs, and field activations for Modern Trade and Club
- Design retail activation plans including scalable demos, sampling, toolkits, and merchandising solutions
- Plan and execute in‑store demos, activations, and sampling programs
- Develop channel‑specific shopper toolkits for Modern Trade and Club
- Manage merchandising materials and giveaway coordination
- Standardize channel playbooks to increase efficiencies
- Partner with brokers and distributors to ensure execution quality at retail
- Partner with Sales to align shopper programming with key customer growth priorities
- Track proof‑of‑performance and activation results against KPIs
- Support targeted programs across HSC as needed
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What This Job Offers
Job Type
Full-time
Career Level
Senior
