Senior Associate, Sapphire Product Marketing Strategy

JPMorgan Chase & Co.•Wilmington, DE

3d•$90,250 - $140,000

About The Position

As a Product Marketing Strategy Senior Associate, on the Sapphire Team, you will focus on advertising, brand, and media campaign strategy that is critical to the evolution and success of the Sapphire portfolio. You will leverage your expertise in project management, integrated media, and communications planning to deliver exceptional value to the business.

Requirements

3+ years of experience in brand strategy, marketing communications, and/or advertising execution.
Demonstrated success managing marketing projects.
Ability to influence and collaborate across diverse teams.
Strong analytical skills with a deep understanding of customer insights and data-driven decision-making.
Outstanding written and verbal communication skills, including building executive level presentations, and presenting to executive audiences.
Proven ability to manage multiple initiatives simultaneously and deliver results in a fast-paced environment.
Bachelor’s degree or equivalent experience required.

Responsibilities

Support advertising & media projects within the Sapphire portfolio, ensuring campaign strategy is carried through execution to maximize market impact.
Provide project management and planning for creative campaigns and media plans, from ideation through execution, partnering closely with cross-functional teams including brand, media, experiences, finance, compliance, and external partners.
Develop briefs for advertising copy and creative ensuring alignment with overall Sapphire product strategy.
Collaborate with partners in Brand, Media, Talent, PR to define and deliver integrated marketing campaigns.
Conduct industry research, competitive analysis, and customer segmentation to inform the direction and prioritization of creative strategy.
Track, monitor, analyze campaign KPIs and find opportunities to optimize future performance.