Senior Associate, Public Relations & Communications
About The Position
We’re looking for a Senior Associate, Public Relations and Communications to support the development and execution of strategic media programs that enhance brand visibility and reputation. This role will serve as a key point of contact for media inquiries and help drive proactive storytelling that positions the company as the brand leader with leading share of voice. Support the day-to-day execution and operational management of Progyny’s public relations function. This role is equal parts strategist and operator — someone who can translate high-level communications priorities into flawless execution and media engagement. The ideal candidate thrives in a collaborative environment, understands how to drive integrated storytelling across channels, and can balance hands-on execution with team and process optimization. This person will serve as the engine behind the PR function — guiding execution, managing workflows, supporting spokespeople, and ensuring campaigns move efficiently from concept to coverage.
Requirements
- 4-5+ years of experience in public relations, communications, or integrated marketing communications
- Experience in healthcare, benefits, women’s health, or B2B communications strongly preferred
- Proven experience managing PR campaigns from strategy through execution
- Strong media relations track record, including established media relationships and experience building new relationships with key journalists and outlets
- Deep understanding of the evolving media landscape and ability to think creatively about earned media strategy
- Exceptional writing and editing skills
- Experience supporting executive thought leadership and speaking opportunities
- Experience managing multiple stakeholders and navigating cross-functional environments
- Demonstrated ability to manage timelines, workflows, and operational processes
- Strong organizational skills, attention to detail, and ability to manage multiple priorities simultaneously
- Excellent verbal and presentation skills, including the ability to communicate confidently with senior executives internally and externally
- Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related field preferred
- Candidates must be based in the United States.
- Candidates must be authorized to work in United States without the need for sponsorship, now or in the future.
Responsibilities
- Develop media plans to support product launches, research, and company news
- Build and maintain relationships with journalists, editors, and influencers
- Draft press releases, media pitches, and briefing materials
- Manage inbound media inquiries and coordinate interviews
- Proactively pitch stories to secure coverage across target outlets and maintain share of voice
- Prepare executives and subject matter experts for media interviews
- Draft high quality, on message and on voice, op-eds, bylines, Q&As, and talking points
- Work collaboratively with team to plan and coordinate press events, briefings, and announcements
- Research and support award submissions, speaking opportunities, and conference participation
- Understand the media and women’s health landscape, and news cycle
- Track and analyze coverage, delivering insights and recommendations
- Contribute to a positive, collaborative, and high-performing team culture
Benefits
- Family friendly benefits: Paid family and parental leave, preconception, fertility and family building benefits (including egg freezing, IVF, and adoption support), family and pet care fund, and Parents’ Employee Affiliation Group
- Menopause and midlife care
- Health, dental, vision and life insurance options for employees and family
- Free in-person, virtual and text-based mental health and wellness support
- Paid time off, including vacation, sick leave, personal days and summer flex time
- Company equity
- Bonus program
- 401(k) plan with company match
- Access to on-demand legal and financial advice
- Learning and development programs to help you grow professionally and a mentorship program
- Company social events to include annual volunteer day and donation matching
- Flex days (3 days a week in the office) and onsite meals and snacks for employees reporting into our NY office
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What This Job Offers
Job Type
Full-time
Career Level
Senior
