Senior Associate, Product Marketing

BMO•Toronto, ON

2d•Onsite

About The Position

Defines and implements the product marketing strategy for an Investment product or product portfolio. Innovates to develop new products and enhancements to existing ones to improve the customer experience. Collaborates with internal partners across the organization to take products to market, and manages all risks associated with products to ensure compliance, including risk reporting. Recommends and implements solutions based on analysis of issues and implications for the business. Assists in the development of strategic plans. Identifies emerging issues and trends to inform decision-making. Provides recommendations on product lifecycle. Provides input to the marketing strategy for the product portfolio. Provides competitive analysis and benchmarking to identify product strengths and gaps, and extract insights. Resolves internal, more complex or higher risk customer escalations or policy exceptions. May include interactions with clients and sales. Reviews analysis of issues, and identifies gaps and solutions. Leads/oversees the management of vendor relationships and external partnerships and provides guidelines for execution; ensures that all agreements are met as per requirements. Completes internal and regulatory reporting, and attestations. Identifies existing and potential risks, and develops risk management controls and processes. Develops and maintain directives and policies for products. Defines and implements product strategy for an individual product or product portfolio. Continuously improves processes to identify issues and deliver optimal customer experience. Works with internal stakeholders to develop materials and training for salesforce, and manages changes. May support the sales team in development of specific deals for customers and in client presentations. Develops and maintains relationships with external partners and vendors. Focus is primarily on business/group within BMO; may have broader, enterprise-wide focus. Provides specialized consulting, analytical and technical support. Exercises judgment to identify, diagnose, and solve problems within given rules. Works independently and regularly handles non-routine situations. Broader work or accountabilities may be assigned as needed.

Requirements

Typically between 5 - 7 years of relevant experience and post-secondary degree in related field of study or an equivalent combination of education and experience.
Completion of relevant investments certification.
Advanced understanding of business line and a growing understanding of the overall firm and the competitive environment.
Advanced understanding of specialized discipline and gaining understanding of other disciplines.
Deep knowledge and technical proficiency gained through extensive education and business experience.
Verbal & written communication skills - In-depth.
Collaboration & team skills - In-depth.
Analytical and problem solving skills - In-depth.
Influence skills - In-depth.
Data driven decision making - In-depth.

Responsibilities

Defines and implements the product marketing strategy for an Investment product or product portfolio.
Innovates to develop new products and enhancements to existing ones to improve the customer experience.
Collaborates with internal partners across the organization to take products to market, and manages all risks associated with products to ensure compliance, including risk reporting.
Recommends and implements solutions based on analysis of issues and implications for the business.
Assists in the development of strategic plans.
Identifies emerging issues and trends to inform decision-making.
Provides recommendations on product lifecycle.
Provides input to the marketing strategy for the product portfolio.
Provides competitive analysis and benchmarking to identify product strengths and gaps, and extract insights.
Resolves internal, more complex or higher risk customer escalations or policy exceptions.
Leads/oversees the management of vendor relationships and external partnerships and provides guidelines for execution; ensures that all agreements are met as per requirements.
Completes internal and regulatory reporting, and attestations.
Identifies existing and potential risks, and develops risk management controls and processes.
Develops and maintain directives and policies for products.
Defines and implements product strategy for an individual product or product portfolio.
Continuously improves processes to identify issues and deliver optimal customer experience.
Works with internal stakeholders to develop materials and training for salesforce, and manages changes.
Develops and maintains relationships with external partners and vendors.
Provides specialized consulting, analytical and technical support.
Exercises judgment to identify, diagnose, and solve problems within given rules.
Works independently and regularly handles non-routine situations.
Broader work or accountabilities may be assigned as needed.