Senior Associate, Product Marketing

Ares Operations•Denver, NY

40d•$125,000 - $140,000

About The Position

This role presents a unique opportunity to build deep expertise in private markets and gain broad exposure to AWMS’s product suite. The Product Marketing Senior Associate will lead marketing strategy and execution for our flagship credit fund as well as our sports, media & entertainment (“SME”) fund, overseeing the creation and maintenance of marketing collateral. Success in this position calls for a well-rounded product marketer with strong strategic thinking, content development skills, and a collaborative mindset. The senior associate will partner closely with the Product Specialist Team, Investor Relations, Credit Portfolio Management, Sports, Media & Entertainment Portfolio Management, Legal & Compliance, Private Wealth Partnerships, Channel Marketing and Digital Marketing to ensure materials are accurate, aligned, and impactful. Additional opportunities include supporting broader marketing initiatives and gaining hands-on experience in launching new funds, contributing to an evolving product landscape in AWMS. Ideal for someone eager to utilize their product positioning skills and thrive in a fast-paced, entrepreneurial environment, this role offers meaningful ownership and visibility across the organization.

Requirements

3+ years of experience in product marketing or a related function, preferably within the financial services industry
Strong understanding of investment products and the broader financial markets
Proven ability to craft compelling product narratives and develop original content across various formats
Exceptional project management skills with a detail-oriented mindset and ability to manage multiple priorities and execute under tight deadlines
Experience navigating compliance and regulatory review processes to ensure marketing materials meet required standards
Familiarity with B2B marketing, including direct engagement with sales teams and a solid grasp of the distribution process
Effective communicator with strong interpersonal skills to collaborate across internal teams, external partners, and vendors
Comfortable working independently and within cross-functional teams in a fast-paced environment
Proficient in Microsoft Excel and PowerPoint; experience with marketing technology platforms and project management tools is a plus

Responsibilities

Drive end-to-end marketing launch efforts for credit and SME, including project planning, collateral development and execution of emails & webinars
Own monthly and quarterly performance and portfolio data updates across the suite of product marketing collateral, ensuring accuracy and timeliness
Partner closely with the product specialist team and investor relations to validate monthly and quarterly data updates and develop new product content that reflect market trends and investor needs
Partner with channel marketing to create and package product campaigns for distribution through partner firm channels
Collaborate with our Private Wealth Partnerships team to submit product collateral to partner firms for review and approval and ensuring alignment with Ares standards
Oversee the compliance and legal approval process for product materials, incorporating feedback and revisions to meet regulatory requirements
Conduct competitive research to deepen product knowledge, inform product positioning and integrate industry best practices into marketing materials
Analyze campaign performance with the digital marketing team to identify optimization opportunities and define next steps for future initiatives
Develop additional marketing campaigns and ad-hoc collateral to support ongoing education and sales objectives as needed
Leverage technology and automation tools to improve efficiency, scalability, and impact of marketing efforts
Lead internal communications by clearly conveying campaign objectives, timelines, and deliverables to key stakeholders – including marketing, sales, and leadership

Benefits

Ares U.S. Core Benefits include Comprehensive Medical/Rx, Dental and Vision plans; 401(k) program with company match; Flexible Savings Accounts (FSA); Healthcare Savings Accounts (HSA) with company contribution; Basic and Voluntary Life Insurance; Long-Term Disability (LTD) and Short-Term Disability (STD) insurance; Employee Assistance Program (EAP), and Commuter Benefits plan for parking and transit.
Ares offers a number of additional benefits including access to a world-class medical advisory team, a mental health app that includes coaching, therapy and psychiatry, a mindfulness and wellbeing app, financial wellness benefit that includes access to a financial advisor, new parent leave, reproductive and adoption assistance, emergency backup care, matching gift program, education sponsorship program, and much more.

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