Senior Associate, Private Markets Product Marketing

New York Life Insurance•Jersey City, NJ

1d•Hybrid

About The Position

New York Life Investment Management (NYLIM) is a leading global asset manager with over $800 billion in assets under management, recognized as a Pensions & Investments 'Top 30 Largest Money Manager'. NYLIM unifies the firm's global investment teams under a single brand, combining specialized expertise with the strength of New York Life. The platform emphasizes disciplined active management, deep investment capabilities, and a long-term partnership approach to deliver enduring value and help clients navigate the evolving investment landscape. NYLIM Marketing collaborates across the organization to enhance the firm's brand, support business growth, and promote its investment capabilities. This hybrid position is based in New York City, requiring three days per week in the office.

Requirements

BA/BS required, concentration in marketing, finance, economics, communications, or related disciplines.
5+ years of private markets marketing or related financial services experience preferred.
Deep understanding of private markets – especially private credit, including corporate private placements, infrastructure debt, and asset-based financing strategies – with the ability to translate complex strategies into compelling market narratives.
Experience supporting intermediary and/or institutional distribution teams preferred.
Familiarity with marketing restrictions and regulatory considerations specific to private offerings (e.g., Reg D, accredited investor rules) is a plus.
Ability to support a range of product structures—including interval funds and other ’40 Act vehicles designed for semi-liquid strategies, as well as private vehicles such as CITs and LPs—with flexibility to adapt messaging and marketing strategies as new structures emerge.
Demonstrated ability to independently manage projects and execute multiple priorities with minimal supervision.
Strong written, verbal, and presentation communication skills with the ability to explain complex concepts clearly.
Ability to think strategically while also executing tactically and managing day-to-day deliverables.
Strong analytical, organizational, and project management skills with keen attention to detail.
Proven ability to collaborate effectively across functions and build strong working relationships with internal stakeholders.
Advanced PowerPoint and Microsoft Office skills required.
Experience with SharePoint, Seismic, or similar marketing platforms preferred.

Responsibilities

Lead the development, enhancement, and ongoing maintenance of proactive product marketing for private market strategies.
Create content across various formats including tear sheets/fact cards, presentations, brochures, thought leadership, blogs, videos, and webinars.
Develop digital campaigns in partnership with institutional and retail segment marketing teams.
Partner closely with private market investment teams, Client Portfolio Managers, distribution, digital marketing, segment marketing, business intelligence, and compliance to craft compelling narratives.
Articulate long-term value and differentiation across opaque or less liquid investment vehicles, aligning with business priorities and product strategy.
Drive monthly and quarterly product marketing updates, reviewing positioning, messaging, and competitive differentiation for consistency across all materials and channels.
Analyze industry trends, competitor activity, and market developments to recommend enhancements to marketing strategies, messaging, and campaigns.
Serve as a key contributor on cross-functional initiatives and marketing projects to improve processes, streamline workflows, and enhance team effectiveness.
Exercise sound judgment and independent decision-making while balancing multiple deliverables and deadlines with minimal supervision.