Senior Associate, MarTech Platform & Campaign Innovation Lead

New York Life • New York, NY

21d • $124,000 - $177,000 • Hybrid

About The Position

This role connects marketing strategy with the technology that powers it. You’ll sit within the RA Marketing Digital Team and serve as the bridge between campaign stakeholders and the platform teams that deliver them. You’ll oversee the roadmap, backlog, and delivery cadence for AEM (websites), DAM (content library), and SFMC (email journeys). Your work will turn marketing needs into clear, actionable plans, guiding execution from idea through delivery. You’ll help ensure campaigns launch faster, platforms scale smarter, and stakeholders stay aligned at every step.

Requirements

• Experience with AEM, DAM, SFMC, or similar platforms
• Familiarity with annuities, financial services, or B2B marketing preferred
• Experience working in Agile teams or alongside product owners
• Proficient in writing user stories and acceptance criteria (e.g., using Jira)
• Strong cross-functional communication and planning skills
• Comfortable managing dependencies across technical, marketing, and content teams
• Technically curious, business-minded, and focused on continuous improvement

Nice To Haves

• Familiarity with annuities, financial services, or B2B marketing preferred

Responsibilities

• Manage the MarTech platform roadmap and backlog.
• Collaborate with IT and digital product teams to prioritize work, plan sprints, and lead QA/UAT for releases that support marketing goals.
• Translate marketing and campaign strategies into clear, testable user stories with defined acceptance criteria.
• Ensure alignment across teams and traceability from idea to execution.
• Drive adoption of advanced platform features including journey orchestration, dynamic content, automation, and cross-channel integrations.
• Pilot and scale innovations such as AI tagging, predictive insights, or dynamic forms to improve advisor engagement.
• Keep stakeholders informed through regular updates, risk reviews, and demos that build alignment and confidence.

Benefits

• We provide a full package of benefits for employees – and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs.
• Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed