Enterprise Campaign Lead

U.S. Bank • Cincinnati, OH

4d

About The Position

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions, enabling the communities we support to grow and succeed in the right ways, all more confidently and more often—that’s what we call the courage to thrive. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive. Try new things, learn new skills and discover what you excel at—all from Day One. As a wholly owned subsidiary of U.S. Bank, Elavon is committed to building the platforms and ecosystems that help over 1.5 million customers around the world to achieve their financial goals—no matter what they need. From transaction processing to customer service, to driving innovation and launching new products, we’re building a range of tailored payment solutions powered by the latest technology. As part of our team, you can explore what motivates and energizes your career goals: partnering with our customers, our communities, and each other. Job Description The Enterprise Campaign Lead owns the end-to-end strategy, execution, and performance of integrated Enterprise marketing campaigns across the client engagement lifecycle—including Account-Based Marketing (ABM), cross-sell and upsell, activation, and retention. This role serves as the strategic connector between market insights, customer needs, and internal teams to drive pipeline opportunities and acceleration, increase activation rates, and improve customer retention across Enterprise segments.

Requirements

• Bachelor's degree, or equivalent work experience
• Eight or more years of related experience in marketing and marketing strategy with proven ability to deliver results

Nice To Haves

• Deep understanding of Enterprise buying dynamics, account-based marketing, and lifecycle marketing strategies
• Strong strategic, analytical, and cross-functional leadership skills
• Experience driving pipeline generation, opportunity acceleration, and expansion through integrated campaigns
• Excellent verbal, written, and presentation skills
• Ability to manage multiple complex initiatives on time and on budget
• Familiarity with marketing technology platforms, CRM, and analytics tools
• MBA or equivalent markers of high achievement are a plus

Responsibilities

• Act as the strategic link between market, customers, and internal teams
• Translate market and customer insights into lifecycle-based campaign strategies that drive engagement, adoption, and revenue growth.
• Partner closely with Product Marketing, Sales, Customer Success, Digital Platforms & Enablement, and Enterprise Marketing to ensure tight alignment from strategy through execution.
• Lead Enterprise campaign strategy across the client lifecycle
• Own the strategy and orchestration of Enterprise campaigns spanning ABM, acquisition, cross-sell and upsell, onboarding and activation, and retention.
• Define campaign objectives, target accounts and segments, success metrics, and activation plans aligned to pipeline creation, acceleration, and customer lifetime value.
• Conduct market and customer insights research
• Leverage market research, competitive analysis, customer data, and voice-of-customer insights to inform campaign strategy.
• Identify buyer personas, account-level needs, use cases, and lifecycle moments that unlock growth opportunities.
• Translate insights into campaign hypotheses, targeting strategies, and messaging inputs.
• Develop lifecycle messaging and campaign narratives
• Partner with Product Marketing to adapt core value propositions into lifecycle-specific campaign narratives.
• Build messaging frameworks and campaign storylines tailored to Enterprise buyers, buying committees, and customer maturity stages.
• Ensure consistency and relevance across all customer-facing channels.
• Own campaign planning, execution, and activation
• Lead integrated campaign planning and execution across channels, including digital, field, partner, events, and sales-led motions.
• Define activation strategies, channel mix, and orchestration across marketing and sales touchpoints.
• Ensure campaigns are operationally ready, scalable, and measurable.
• Drive pipeline impact and revenue acceleration
• Design and execute campaigns with a clear focus on pipeline generation, opportunity progression, deal acceleration, and expansion revenue.
• Partner with Sales and Revenue Operations to align campaigns to account plans, opportunity stages, and revenue priorities.
• Enable cross-functional execution and sales alignment
• Collaborate with Sales Enablement and Content Marketing to ensure campaigns are supported with the right sales plays, talk tracks, content, and tools.
• Ensure sales teams understand campaign goals, target accounts, and how to activate effectively with prospects and customers.
• Support activation, adoption, and retention initiatives
• Partner with Customer Marketing, Product, and Customer Success to develop lifecycle programs that increase activation rates, feature adoption, expansion, and renewal.
• Use usage signals and lifecycle data to inform campaign timing, targeting, and personalization.
• Measure performance and optimize continuously
• Own campaign performance measurement across pipeline contribution, acceleration, activation rates, and retention outcomes.
• Analyze results, surface insights, and continuously optimize strategies based on performance data.
• Share learnings and recommendations with stakeholders to improve future campaigns.

Benefits

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level