Senior Campaign Manager

MARKETview • Richmond, VA

19h • Onsite

About The Position

Two Ocean Education Partners, a MARKETview company, is seeking an experienced Senior Campaign Manager to join our Digital Marketing Campaign Management team. This role is ideal for a seasoned campaign professional who thrives in executional excellence, brings a strategic mindset to campaign operations, and enjoys mentoring others while driving measurable results. As a Senior Campaign Manager, you will lead the execution and optimization of complex, multi-channel digital marketing campaigns for our college and university partners. You’ll serve as a trusted operational partner to account management, project management, and analytics teams, translating data-driven strategies into scalable, high-impact campaigns that support student recruitment and enrollment goals. This is a full-time, in office role in our office in Richmond, VA.

Requirements

• Bachelor’s degree or equivalent professional experience.
• 3–5 years of hands-on experience in digital marketing campaign execution, marketing operations, or campaign management.
• Proven ability to manage multiple complex campaigns simultaneously while meeting deadlines.
• Advanced experience with marketing automation platforms, CRM systems, and/or email service providers.
• Strong organizational and project management skills with exceptional attention to detail.
• Excellent written and verbal communication skills.
• Analytical mindset with the ability to interpret data, identify trends, and recommend improvements.
• Demonstrated ability to work independently while collaborating effectively in a cross-functional team environment.
• Comfort working in a fast-paced, deadline-driven setting.

Nice To Haves

• Experienced user of Excel, Monday.com & Meta Ad Manager.
• Strong understanding of digital marketing metrics, deliverability best practices, and campaign analytics.
• Experience in higher education marketing, client services, or agency environments.
• Experience mentoring or leading junior team members.
• Familiarity with compliance requirements related to data privacy and digital communications.

Responsibilities

• Lead the planning, build, and execution of high-volume email, SMS, and digital marketing campaigns across multiple clients, ensuring accuracy, efficiency, and consistency.
• Own end-to-end campaign execution, including calendar planning, campaign setup, scheduling, testing, QA, and deployment.
• Execute and optimize data-buy strategies with major test-based audience list providers (e.g., The College Board, Encoura), ensuring alignment with campaign objectives.
• Assist the Digital Strategy team in planning, building, and executing paid digital content via Meta Ad Manager.
• Serve as a subject-matter expert for marketing automation, owning scalable workflows while driving continuous improvements to documentation, standards, and operational best practices.
• Apply and uphold data quality, compliance, and deliverability standards across all campaigns.
• Monitor campaign performance and email deliverability, proactively identifying risks, insights, and optimization opportunities.
• Partner with internal teams to troubleshoot issues, refine processes, and improve campaign outcomes.
• Mentor and provide guidance to junior campaign team members, supporting skill development and consistency in execution.
• Contribute strategic input to the Two Ocean Education Partners’ product roadmap and continuous improvement initiatives.

Benefits

• A mission-driven workplace that values your expertise and leadership.
• Opportunities to grow your career and expand your impact.
• A collaborative, supportive environment where success is shared.
• The opportunity to make a meaningful difference in higher education and student outcomes.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level