Senior Associate, Marketing Strategist Paid Media | Retail Bank

Capital One • McLean, VA

1d • $87,700 - $110,100 • Onsite

About The Position

Capital One, a Fortune Magazine “100 Best Companies to Work For,” is seeking an innovative Senior Associate to join our Retail Bank Marketing team. This role is responsible for driving acquisition efforts within a performance marketing team, with cross-channel responsibilities. In this role, you will have the opportunity to take your marketing, technical and strategy skills to the next level. If you enjoy staying connected to industry trends, influencing agendas, growing as a marketer, and driving business results, this is the role for you.

Requirements

• Hands on experience in paid platforms (Meta, Google, The Trade Desk, etc.) primarily focused on acquisition based campaigns
• Passion for emerging trends across the digital marketing landscape
• An entrepreneurial spirit, initiative, leadership, creativity, balance of proactive and reactiveness, and drive for results
• Able to manage the details of multiple projects, deadlines, and changing priorities simultaneously while maintaining excellent and accurate work
• A curious mindset, ready to dig in on consumer attitudes/behaviors/trends and draw implications for marketing
• Highly effective communication skills with outstanding writing, editing, and presentation abilities
• Strong working knowledge of Google Suite (Sheets, Docs and Slides)
• Bachelor’s degree or military experience
• At least 2 years of experience in paid media platform experience such as Meta, Google, The Trade Desk, etc.
• At least 2 years of experience in planning, execution, and analysis of paid digital programs

Nice To Haves

• Experience working with cross-functional teams in a matrixed environment
• Experience in financial services marketing
• Agency experience managing client and partner relationships or account management
• Google and Bing Ads certified

Responsibilities

• Paid media channel performer- focused on one of our flagship products
• Key contributor to paid media performance across assigned products - keeping steady pulse on performance against goals
• Proposing, vetting and validating optimization recommendations from agency partners
• Ensuring operational excellence in execution from partner agency
• Contribute to and lead channel level tests - partnership with measurement and partner agency teams to develop storytelling deliverables
• Partnering within team to identify tactical advancements within current partner set - working to gain buy-in from key internal stakeholders and developing testing agenda to validate
• Partner with strategy and creative teams in providing creative briefing for asset development
• Stay current with advancements in digital marketing and industry-related topics

Benefits

• performance based incentive compensation
• cash bonus(es)
• long term incentives (LTI)
• comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being

What This Job Offers

• Job Type: Full-time
• Career Level: Senior