Senior Associate, Market Research & Insights

Mackenzie Financial Corporation•Toronto, ON

2d•CA$65,500 - CA$91,000•Hybrid

About The Position

IGM Financial Inc. is a leading wealth and asset management company in Canada. Mackenzie Investments, a key part of IGM, is seeking a proactive, detail-oriented Senior Associate to join its Market Research & Insights team. This role is crucial for transforming client and advisor feedback into actionable insights that drive business decisions and improve client experiences. The position emphasizes a hands-on approach, valuing the entire research lifecycle from discovery to ensuring feedback leads to tangible improvements.

Requirements

Bachelor’s degree in Marketing, Business, Statistics, or related field.
4+ years of hands-on market research experience (from survey programming through to final reporting).
Demonstrated experience with Qualtrics or similar enterprise research platforms, including survey programming, logic configuration, and dashboard creation.
Strong analytical skills with proven ability to translate complex data into clear, actionable insights and executive-ready presentations.
Ability to manage multiple projects simultaneously in a fast-paced environment while maintaining accuracy and quality standards.
Proficiency with Microsoft Excel (advanced formulas, pivot tables) and PowerPoint (data visualization, executive presentations).

Nice To Haves

Voice of the Customer (VOC) experience: Understanding of how feedback programs work and how to move from insight to operational improvement.
AI proficiency: Experience using AI-powered tools in research workflows, with critical thinking skills to validate outputs and ensure accuracy.

Responsibilities

Own survey design and execution in Qualtrics from programming through deployment and data collection, ensuring technical accuracy and quality.
Transform complex data into compelling stories using quantitative analysis and qualitative insights to uncover trends.
Drive actionable CX by routing critical client feedback to the right teams for immediate action.
Leverage AI-powered tools to accelerate insights while maintaining quality through rigorous validation and adherence to IGM’s data governance and ethical standards.
Build real-time Qualtrics dashboards for business partners to access key performance indicators (KPIs) and stakeholder sentiment.
Act as the technical go-to for Qualtrics, providing troubleshooting, best practices, and platform administration as a Brand Administrator.
Safeguard client and advisor data through rigorous adherence to privacy regulations and ethical research standards.