Senior Associate, GEO

Adelphi Group • New York, NY

1d • $60,000 - $65,000 • Hybrid

About The Position

OMD USA, part of the global OMD network, is a media agency network with more than 2,250 people across nine U.S. offices. The Senior Associate, GEO supports the agency’s early adoption of AI-powered search strategies and works with brands to introduce AI optimization frameworks as consumer discovery evolves. This growth role is suited to someone looking to build on an SEO foundation and develop expertise in generative engine optimization.

The position involves hands-on research, analysis, execution, and collaboration with SEO, Content, and Analytics teams. It includes examining visibility in generative engines such as ChatGPT, Google AI Overviews, and Perplexity, and sharing GEO insights through client materials, recommendations, and internal learning activities. Employees are generally required to work in the office at least three days per week, subject to local law and any additional direction from their agency or manager.

Requirements

• 1–2 years of experience in SEO.
• Strong research, analytical, and organizational skills.
• Proficiency in keyword research and on-page optimization, including title tags, meta descriptions, and internal linking.
• Foundational technical SEO skills, including site audits, crawling and indexing, schema, and page speed basics.
• Familiarity with SEO tools such as GSC, SEMrush, or BrightEdge, and curiosity about AI platforms such as ChatGPT, Gemini, and Perplexity.
• Strong desire to learn emerging AI trends and apply them to client work.

Responsibilities

• Conduct prompt and theme analysis, map AI content landscapes, and support LLM visibility audits.
• Carry out AI-readiness technical audits to assess site structure, content accessibility, and optimization opportunities for generative engines.
• Assist with monitoring and reporting on AI-driven search trends, citation patterns, and competitor visibility.
• Build and maintain trackers, dashboards, and internal documentation for GEO projects.
• Prepare materials and research inputs for client points of view, presentations, and strategic recommendations.
• Collaborate with SEO, Content, and Analytics teams to integrate GEO insights into broader programs.
• Participate in knowledge-sharing and training sessions to develop GEO expertise.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed