Senior Associate, Fixed Income Product Marketing

New York Life•New York, NY

1d•$93,000 - $133,000•Hybrid

About The Position

The Product Marketer will support NYLIM's fixed income investment solutions across multiple product structures, such as mutual funds, ETFs, SMAs, and interval funds. The ideal candidate combines investment marketing experience with intellectual curiosity, strong project management skills, keen attention to detail, and the ability to translate complex investment concepts into compelling marketing content. NYLIM Marketing partners across the organization to strengthen the firm's brand, support business growth, and drive awareness of its differentiated investment capabilities. This hybrid position is based in New York City with an in-office presence of three days per week.

Requirements

Bachelor's degree in Marketing, Finance, Economics, Communications, or a related field.
3+ years of product marketing or financial services experience; fixed income experience preferred.
Knowledge of fixed income markets, investment strategies, and products (e.g., ETFs, SMAs, mutual funds, interval funds).
Ability to simplify complex investment concepts into compelling marketing content.
Strong analytical, organizational, project management, and communication skills.
Proven ability to manage multiple priorities and collaborate across teams.
Advanced Microsoft Office skills, particularly PowerPoint; experience with SharePoint, Seismic, or similar platforms preferred.

Responsibilities

Manage product marketing initiatives supporting fixed income solutions — including core/core plus, high yield, floating rate, municipals, and other income-oriented strategies — across multiple product structures, such as ETFs, mutual funds, and SMAs.
Develop and maintain product positioning, messaging, and marketing content—including thought leadership, presentations, podcasts, videos, webcasts, sales collateral, and digital content—to communicate investment capabilities and differentiated value propositions while ensuring consistency across channels.
Manage monthly and quarterly product marketing updates by proactively reviewing and refreshing positioning and messaging to ensure competitive differentiation and consistency across all materials and channels.
Support product launches and strategic marketing campaigns designed to increase awareness and consideration of NYLIM investment solutions.
Collaborate with investment boutiques and subject matter experts to translate market insights into client-focused marketing materials, with an emphasis on fixed income market themes, municipal investing, income solutions, and portfolio construction.
Analyze industry trends, competitor activity, and market developments to recommend enhancements to product messaging and marketing strategies.
Serve as a key contributor on cross-functional initiatives and marketing projects to improve processes, streamline workflows, and enhance team effectiveness.
Exercise sound judgment and independent decision-making while balancing multiple priorities, deadlines, and stakeholders in a fast-paced environment with minimal supervision.