Senior Associate, Experience Planning

Adelphi Group • New York, NY

2d • $40,000 - $75,000 • Hybrid

About The Position

As a Senior Associate, you will provide the client with the most effective media plan recommendation to ensure that the client’s goals are met. A day‐to‐day steward on assigned brands, the Senior Associate develops and maintains an intimate knowledge base of their clients’ business and ensures that all client media requirements are executed in a timely and accurate manner.

Requirements

• 1+ of experience with offline and digital media planning
• A solid understanding of all media types, including Broadcast, Print, Outdoor and Digital
• Strong task management and interpersonal communication
• Ability to collaborate and work as part of a team
• Strong presentation skills
• Strong organizational skills
• Excellent skills in MS Office (Excel, Word, PowerPoint)
• Basic knowledge of 3rd Party AdServing

Nice To Haves

• Knowledge of flowcharting systems (MediaTools), syndicated research (Comscore, MRI), Nielsen Ad Intel and Pathmatics (competitive tools – not required but good to have), media billing tools

Responsibilities

• Participate in an audience-first strategic planning philosophy
• Seek a consumer-centric view in all strategic thinking
• Develop and maintain an intimate knowledge of their clients’ business and ensure that all client media requirements are executed in a timely and accurate manner
• Provide point-of-view on various offerings in the marketplace
• Participate in brainstorming sessions
• Create media plan recommendations and alternatives
• Select media vehicles and determine scheduling
• Investigate creative, innovative approaches to strategically reach the target consumer
• Analyze competitive activity in the marketplace
• Execute the media plan
• Recommend optimizations after reviewing the campaign results
• Generate tactical alternatives based on client needs and requests
• Measure media performance to determine the extent to which the original objectives and strategies were met
• Respond to the flow of client media-related issues.
• Be aware of the need to create solutions and resolve problems
• Ensure a good working relationship with internal, client and creative teams to facilitate flawless execution of plans
• Study demographic data and consumer profiles to identify desired target audiences
• Meet with media sales reps and industry representatives on a regular basis to pursue ideas that are strategically aligned with the client’s business
• Have a complete grasp on budgets and revenues

Benefits

• Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.
• careers are designed for growth.
• transformative talent experience built with accountability in action — focused on community, impact, and opportunity.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed