Senior Associate, Event Marketing

GLG•Austin, TX

About The Position

GLG's Senior Associate, Event Marketing sits within the Marketing function and is responsible for marketing GLG's events to the right clients at the right time. This role is responsible for audience acquisition for events in GLG's portfolio — combining campaign execution with targeted outreach to convert the right clients into registered attendees and engaged participants. Day-to-day, the Events Specialist partners closely with event programmers, content leads, and marketing operations to plan campaign strategy, develop promotional copy, target the right client audiences, and drive RSVPs and attendance.

Requirements

Bachelor's degree, equivalent experience, or certification(s) in a related industry
Ideally, 2+ years of experience in marketing, email marketing, or campaign management, preferably in a B2B or professional services environment
Demonstrated experience executing email marketing campaigns, including audience segmentation, A/B testing, deployment, and performance reporting
Hands-on experience with marketing automation platforms, with Marketo experience strongly preferred
Across all positions, we insist upon excellence, integrity, creativity, and a high level of professionalism

Nice To Haves

Demonstrated ability to manage multiple concurrent campaigns, events, or projects, with strong prioritization and time management
Strong written and oral communication skills, including copywriting and basic copy-editing for promotional materials
High level of accuracy and attention to detail, particularly with audience lists, segmentation, and campaign QA
Track record of working effectively in cross-functional teams across Marketing, Content, and Sales partners
Comfort working in a rigorous, fast-moving environment and adapting to shifting priorities
Results orientation paired with consistency and process discipline
High proficiency with Microsoft Office (Excel and Word in particular); familiarity with CRM, marketing automation, and reporting tools is a plus

Responsibilities

Conduct daily direct email to clients to drive attendance and engagement across all event types
Partner with event programmers and content leads to build and refine target audience lists aligned to each event's topic and maximize RSVP conversion/event fill rates
Deliver client-facing communications with a high bar for professionalism, clarity, and brand voice across both written and verbal channels
Support the development and execution of email marketing campaigns promoting GLG events, including audience segmentation, campaign build, deployment, and performance tracking
Write and edit promotional and descriptive copy for event invitations, landing pages, reminders, and post-event follow-ups
Collaborate with Marketing Operations and Brand to ensure outreach and campaign activity align with broader marketing programs and messaging standards
Track and report on email and outreach campaign performance against standard marketing metrics -- open rates, click-through rates, RSVP and conversion rates, unsubscribes -- and translate insights into improvements
Support the operational management of multiple concurrent meetings and events, including strategic scheduling across industry programs
Research and suggest alternative GLG Network Members to align expert lineups with content and audience needs
Provide workflow support and serve as a back-up to Event Managers as needed
Track project-level budget and ROI inputs tied to outreach and marketing activity