Senior Associate, Employer Brand & Recruitment Marketing

Insmed Incorporated

29d • $48 - $61 • Hybrid

About The Position

The Employer Brand & Recruitment Marketing team is one of the key stakeholders responsible for telling the story of our culture—crafting how we introduce ourselves as a preferred workplace to existing and future candidates, designing digital experiences and hiring programs that honor the human side of job seeking, amplifying authentic employee voices, and using data-driven insights to shape seamless candidate journeys that enable and inspire the right talent to join in. Reporting to the Associate Director, Employer Brand & Recruitment Marketing, the Senior Associate will play a critical role in delivering end-to-end employer branding and recruitment marketing initiatives from content creation and campaign execution to candidate-facing experiences across social, digital, and recruitment marketing platforms. This role will partner closely with Talent Acquisition, Corporate Communications & Responsibility, Corporate Brand, and Legal & Regulatory colleagues to ensure our employer brand is activated clearly and consistently across every candidate touchpoint.

Requirements

• You have a Bachelor's degree in Human Resources, Psychology, Business, Communications, or a relevant field is required
• 1–3 years of experience in employer branding & recruitment marketing.
• Experience working within or alonside Talent Acquisition teams and possess moderate recruiting acumen including foundational knowledge of how employer brand supports talent-attraction strategies.
• Comfortability executing across digital channels, including social, content, email, and web-based platforms.
• Write with clarity and voice alignment, adapting tone and messaging for different audiences and moments in the candidate journey.
• Highly organized, managing multiple projects, timelines, and stakeholders with confidence and autonomy.
• Detail-oriented and care deeply about brand consistency, polish, and quality.
• Lean into data, using performance metrics to test, learn, and continuously improve.
• Collaborate naturally across teams and show up proactively with communication, presentation, and follow-through.

Responsibilities

• Steward our employer brand across markets by ensuring messaging is consistent, compliant, and aligned at every candidate touchpoint.
• Support the employer story for priority talent segments by developing messaging and campaign content that brings our culture, impact, and career opportunities to life.
• Create and activate paid and organic recruitment marketing campaigns, from video and social storytelling to team features, with a strong focus on LinkedIn and Instagram.
• Nurture relationships with our talent communities by writing monthly newsletters within our Customer Relationship Management (CRM) tool to keep passive candidates engaged and informed.
• Support and scale our talent ambassador program, empowering employees to share real stories about life at Insmed.
• Refresh content across careers sites, job postings, and other candidate-facing touchpoints on a routine basis.
• Activate recruitment marketing across job boards, programmatic advertising, and social channels to support monthly hiring priorities.
• Track what’s working and key areas of opportunity by monitoring employer brand and recruitment marketing KPIs from engagement and traffic to applies and source performance.

Benefits

• Comprehensive medical, dental, and vision coverage and mental health support, annual wellbeing reimbursement, and access to our Employee Assistance Program (EAP)
• Generous paid time off policies, fertility and family-forming benefits, caregiver support, and flexible work schedules with purposeful in-person collaboration
• 401(k) plan with a competitive company match, annual equity awards, and participation in our Employee Stock Purchase Plan (ESPP), and company-paid life and disability insurance
• Company Learning Institute providing access to LinkedIn Learning, skill building workshops, leadership programs, mentorship connections, and networking opportunities
• Employee resource groups, service and recognition programs, and meaningful opportunities to connect, volunteer, and give back

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level