Senior Marketing Consultant - Employment Brand & Recruitment Marketing

Caterpillar Inc.•Irving, TX

7d•$128,470 - $192,710•Onsite

About The Position

As a Senior Marketing Consultant, you will serve as a strategic partner to five business units, leading the development of data driven, insight led recruitment marketing strategies aligned with Caterpillar’s enterprise priorities and employee value proposition. You will manage and influence senior stakeholders often with competing priorities, develop tailored engagement approaches for multiple audience groups, and drive alignment across Talent Acquisition, HR, Communications, and business leaders. You will drive insight led recruitment marketing strategies aligned with Caterpillar’s enterprise priorities and employee value proposition, and manage and influence senior stakeholders. You will use performance data, market insights, and competitive analysis to shape recommendations, optimize campaigns, and guide decision making. You will lead complex, cross functional initiatives; introduce new marketing capabilities; and ensure consistent, high quality execution across global markets—strengthening Caterpillar’s talent attraction efforts across the full candidate journey.

Requirements

Customer Focus: Knowledge of the values and practices that align candidate needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized solutions.
Influencing: Knowledge of effective influencing tactics and strategies; ability to impact decisions within and outside own organization.
Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
Strategic Thinking: Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.
Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.

Nice To Haves

Strong data‑driven mindset, with experience using analytics, paid media performance, and market research to inform decisions.
Experience conducting market and competitive analysis to identify trends, opportunities, and insights for leadership.
Demonstrated ability to influence senior stakeholders, balance competing priorities, and build alignment across complex organizations.
Experience developing integrated marketing strategies, personas, or multi‑channel recruitment campaigns.
Ability to optimize campaigns based on KPIs and communicate insights through clear, actionable reporting.
Experience leading cross‑functional projects and driving adoption of new tools, processes, or marketing capabilities.
Global mindset with an understanding of how to activate marketing strategies across diverse regions and audiences.

Responsibilities

Serve as a strategic partner to five business units
Lead the development of data driven, insight led recruitment marketing strategies aligned with Caterpillar’s enterprise priorities and employee value proposition
Manage and influence senior stakeholders often with competing priorities
Develop tailored engagement approaches for multiple audience groups
Drive alignment across Talent Acquisition, HR, Communications, and business leaders
Use performance data, market insights, and competitive analysis to shape recommendations, optimize campaigns, and guide decision making
Lead complex, cross functional initiatives
Introduce new marketing capabilities
Ensure consistent, high quality execution across global markets—strengthening Caterpillar’s talent attraction efforts across the full candidate journey