Senior Associate, Email Marketing

Hinge Health • San Francisco, CA

1d • $96,000 - $144,000 • Hybrid

About The Position

Hinge Health is looking for a B2B Email Marketing Associate to join our Demand Generation team and help execute our email strategy across the buyer journey. This role will own the development and execution of email programs that drive engagement, pipeline, and revenue across multiple audience segments and sales funnel stages. You’ll bring expertise in audience segmentation, email database strategy, content marketing, and campaign execution to help us deliver more relevant, timely, and effective communications. This is a hands-on, cross-functional role. You’ll partner closely with demand generation, design, copy, sales enablement, sales leaders, and BDRs to build and optimize email programs that support key go-to-market priorities. You’ll help translate campaign goals into smart segmentation, strong messaging, and scalable execution that reaches the right audience at the right moment.

Requirements

• 3–6 years of relevant experience in B2B email marketing; healthcare or digital health experience is a plus
• Expertise in full-funnel email marketing strategy and execution, including nurture, promotional, event, product, and content-driven campaigns
• Strong understanding of email database management, audience segmentation, and sales funnel stage segmentation
• Strong writing, editing, and project management skills, with the ability to manage multiple priorities and turn complex ideas into clear, compelling campaigns
• Comfortable using email marketing tools such as Pardot, Marketo, or HubSpot, along with Salesforce; basic HTML experience preferred
• Strong cross-functional collaboration and stakeholder management skills
• AI-forward: experience using AI tools in your marketing work to support content development, research, synthesis, or workflow efficiency
• Proactive, detail-oriented, and execution-focused

Nice To Haves

• healthcare or digital health experience is a plus
• basic HTML experience preferred

Responsibilities

• Partner with the marketing and demand generation team to create an email calendar and own execution of email programs against that calendar to drive maximum email volume across multiple audience segments
• Build and execute emails with key stakeholders across campaigns including events, product launches, content marketing, marketing nurture, and more.
• Develop audience segmentation strategies based on sales funnel stage, persona, account type, and campaign goals
• Manage email database hygiene and support scalable audience targeting to improve reach, engagement, and conversion
• Partner cross-functionally with designers, copywriters, sales enablement, sales leaders, and BDRs to bring email campaigns to market effectively
• Deliver email performance insights to creative teams to inform design and copy, and to marketing teams to inform email strategy
• Report on email marketing impact, including contribution to engagement, pipeline progression, and broader demand generation goals

Benefits

• Inclusive healthcare and benefits: On top of comprehensive medical, dental, and vision coverage, we offer employees and their family members help with gender-affirming care, tools for family and fertility planning, and travel reimbursements if healthcare isn’t available where you live.
• Planning for the future: Start saving for the future with our traditional or Roth 401k retirement plan options which include a 2% company match.
• Modern life stipends: Manage your own learning and development.
• Grow with us: Grow with us through discounted company stock through our ESPP with easy payroll deductions.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed