Senior Associate Brand Manager

Kimberly-Clark • Chicago, IL

1d • Hybrid

About The Position

Senior Associate Brand Manager Job Description Join the team behind iconic brands like Huggies®, Kleenex®, Cottonelle®, Scott®, Kotex®, Poise®, Depend®, and Kimberly-Clark Professional®. At Kimberly-Clark, it’s all here for you—innovation, growth, and the chance to make a real impact. You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU. About You In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. Job responsibilities include: As a Senior Associate Brand Manager, you bring strong analytical rigor, commercial acumen, and a passion for understanding consumers, categories, and market dynamics. You have a talent for recognizing trends, translating insights into action, and aiming for bigger goals. This role is a marketer accountable for in‑year business planning and marketing execution for the Kotex® brand in the United States. The Senior Associate Brand Manager leads key initiatives related to marketing planning and execution and is accountable for results delivery within Kimberly‑Clark’s Feminine Care business. This role reports to the Senior Brand Manager and collaborates closely with Insights & Analytics, Customer Development, Sales Planning, R&D, and Supply Chain. In this role, you will: Provide project and/or marketing leadership on key initiatives to help sustainably grow the brand’s marketplace position (e.g. new product launches, pricing initiatives, etc.). Implement strong understanding of marketing levers including distribution, pricing, merchandising, innovation, advertising, promotions and ecommerce. Execute annual marketing plans that deliver financial objectives and align with brand strategies. Actively participate in the execution of brand commercial programs. Analyze, interpret, and report on consumption data (e.g., Nielsen/IRI) to assess brand performance, category trends, market share, and product health, and to measure the effectiveness and ROI of marketing initiatives. Develop compelling, insight‑driven storytelling and make sound recommendations based on brand, consumer, competitive, and category trends. Lead translation of brand strategy, consumer/retailer segmentation and marketplace trends into executable DPSM guidance to the organization. Develop and implement distribution, packaging, shelving and merchandising strategies and plans. Use business acumen in conjunction with marketing competency to influence and lead projects cross-functionally. Engage strategic customer teams to collaboratively build growth plans. Identify and develop relevant consumer and/or shopper insights. Collaborate across categories, to identify and proactively drive efficient brand building. Conduct both basic and in-depth analysis to identify problems, find trends, develop hypothesis, and drive the organization towards decisions to strengthen the brand’s plan.

Requirements

• Bachelor’s Degree in Marketing, Business, or related field
• 3+ years of progressive experience in brand management or consumer marketing.
• Previous marketing full-time or internship experience at a CPG organization.
• Strong analytical expertise with syndicated consumption data and reporting tools (e.g., Nielsen and/or IRI), including the ability to analyze trends, synthesize insights, and translate data into actionable business recommendations.
• Proven ability to influence and deliver compelling communication across stakeholder groups.
• Familiarity with brand development planning, innovation, and strategy processes.
• Demonstrated positive energy and credibility when representing the brand internally and externally.
• Experience working cross‑functionally with partners such as Finance, Sales, Supply Chain, Operations, or Planning.

Nice To Haves

• MBA preferred.
• Demand forecasting, volume forecasting, or Integrated Business Planning / S&OP experience (or exposure) is a strong plus.
• Prior ownership of ongoing consumption, market performance, and scorecard reporting.
• Working knowledge of P&L management and key financial levers.

Responsibilities

• Provide project and/or marketing leadership on key initiatives to help sustainably grow the brand’s marketplace position (e.g. new product launches, pricing initiatives, etc.).
• Implement strong understanding of marketing levers including distribution, pricing, merchandising, innovation, advertising, promotions and ecommerce.
• Execute annual marketing plans that deliver financial objectives and align with brand strategies.
• Actively participate in the execution of brand commercial programs.
• Analyze, interpret, and report on consumption data (e.g., Nielsen/IRI) to assess brand performance, category trends, market share, and product health, and to measure the effectiveness and ROI of marketing initiatives.
• Develop compelling, insight‑driven storytelling and make sound recommendations based on brand, consumer, competitive, and category trends.
• Lead translation of brand strategy, consumer/retailer segmentation and marketplace trends into executable DPSM guidance to the organization.
• Develop and implement distribution, packaging, shelving and merchandising strategies and plans.
• Use business acumen in conjunction with marketing competency to influence and lead projects cross-functionally.
• Engage strategic customer teams to collaboratively build growth plans.
• Identify and develop relevant consumer and/or shopper insights.
• Collaborate across categories, to identify and proactively drive efficient brand building.
• Conduct both basic and in-depth analysis to identify problems, find trends, develop hypothesis, and drive the organization towards decisions to strengthen the brand’s plan.

Benefits

• We believe that our employees are our greatest asset, and we're committed to providing them with the resources they need to be successful.
• If you're looking for a rewarding career with a company that cares about its employees, then Kimberly-Clark is the place for you.
• Here are just a few of the benefits you’d enjoy working in this role for Kimberly-Clark.
• For a complete overview, see www.mykcbenefits.com
• Flex That Works at Kimberly-Clark We believe great work happens when people come together with purpose. That’s why we offer a flexible work model that blends remote work with intentional in-person collaboration — helping you connect, grow, and innovate while maintaining the balance you value.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 11-50 employees