Senior Associate; Brand Creative Researcher

Capital One • Richmond, VA

1d

About The Position

Brand Creative is looking for a creative researcher to help optimize marketing content through various testing platforms and interpreting relevant research. The successful candidate will assist other brand associates in designing, implementing, and analyzing tests. Additionally, the candidate will be responsible for summarizing and reporting results with actionable recommendations–as well as assisting in maintaining research repositories & resources. The right candidate is someone who’s intellectually curious and has a knack for solving problems–and experience creating marketing content (copy or design) is a big plus. You’ll be collaborating with an existing Brand R&D team, with the opportunity to influence our processes and approach to creative research.

Requirements

• Strong ability to identify patterns/trends in customer response to creative assets.
• Strong ability to recognize trends/insights in quantitative data.
• Strong ability to autonomously manage workload & timelines for multiple projects
• Ability to quickly learn marketing tools such as Zappi & UserTesting.com
• Proactive attitude–you don’t just identify opportunities, but bring solutions to the table.
• Excellent communication skills
• Proficiency in Google Suite
• A team mentality; ease in collaborating with all types of people
• Bachelor’s degree or military experience
• At least 2 years work experience in creative marketing or advertising

Nice To Haves

• At least 1 year of experience in an agency or in-house team
• At least 1 year of Copywriting and/or Design experience
• Experience with marketing research tools such as Zappi and/or UserTesting.com
• 1 year of experience in financial or some other highly-regulated industry
• Proven track record in creative asset development and/or pre-market testing.

Responsibilities

• Collaborate with R&D to build and implement creative testing.
• Analyze tests and develop insights for improving creative assets.
• Ensure testing results are accurate & applicable to marketing goals
• Build & present results decks for creative partners
• Maintain & develop online research repositories.
• Quickly learn and become proficient in marketing tools
• Assist in developing best practices/procedures for using marketing tools effectively
• Attend relevant project meetings

Benefits

• performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI)
• comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being

What This Job Offers

• Job Type: Full-time
• Career Level: Senior