Senior Art Director

SharkNinja•New York, NY

7d•$109,200 - $167,400•Onsite

About The Position

SharkNinja is seeking a Senior Art Director to join their in-house creative engine, Creative Labs. This role is for a conceptual powerhouse who leads with ideas and executes with precision, seeing campaigns as visual systems. The ideal candidate will have a deep understanding of what makes work culturally resonant, direct shoots, push design trends, and collaborate closely with copywriters and creative directors. This is a hybrid role, requiring 3 days a week in the NYC office.

Requirements

6+ years of art direction experience at a creative agency, in-house team, or equivalent.
A portfolio demonstrating both conceptual range and executional craft.
Ability to build ideas from the ground up and carry them through execution.
Mastery of the Adobe Creative Suite and Figma.
Fluency with AI-powered creative generative AI tools such as Weavy and Claude for accelerating visual execution and concepting.
Strong typographic instincts and a sophisticated understanding of layout, color, and visual hierarchy across digital and physical formats.
Proven experience directing photo and video production, including working with photographers, directors, and production teams on set.
Ability to give clear direction that improves work.
Cross-category versatility, able to art direct various formats (launch film, retail endcap, social campaign, product page) cohesively.
Cultural fluency and a strong point of view on relevant and current visual work.
Comfort working at speed without sacrificing craft.

Nice To Haves

Experience with motion design or working closely with CGI and motion graphics artists.
Experience designing for global markets with an understanding of adapting visual systems across local cultures.

Responsibilities

Lead the visual concepting and art direction of campaigns across social, digital, video, OOH, retail, and experiential, from initial concept to final deliverable.
Develop campaign visual languages that are ownable, scalable, and adaptable across markets and touchpoints.
Collaborate with Copywriters and Creative Directors to create integrated campaign ideas where visual and verbal thinking are inseparable.
Direct photo and video shoots, including casting, mood boarding, storyboarding, briefing, and overseeing production.
Translate top-funnel campaign thinking into executions for retail, DTC, and social channels while maintaining creative integrity.
Stay current with design trends, visual culture, and emerging creative formats, bringing fresh references and pushing the team's visual vocabulary.
Contribute to the development of brand-level and product-level visual guidelines for global and local representation.
Think holistically across product categories, contributing wherever the work requires.