Senior Art Director

WS Development•Newton, MA

About The Position

WS Development is looking for a talented Senior Art Director with a strong background in branding, illustration and design focused on the lifestyle, retail and/or fashion categories. This is a hands-on, craft-forward role in a fast-paced environment for a creative who thrives on carrying ideas from start to finish across a wide range of media, including environmental design. The ideal candidate has a genuine passion for retail — trends, shopping behavior, and the physical spaces where people gather — and brings that enthusiasm into every project. This is a unique opportunity to join our internal agency team, whose responsibility is to bring to life innovative and diverse shopping destinations through marketing and activation. Marketing efforts include owned, earned, and paid advertising in support of our centers, event/experiential marketing, placemaking initiatives such as partnering with artists to recast places and spaces, designing window graphics, signage and much more. WS is one of the largest privately owned retail developers in the country with more than a hundred properties nationwide. Our mission is to create places where people want to be. These destinations include a curated mix of retail, food, and entertainment, from luxury brands to well-known apparel retailers, to unique, local finds. If you are looking for an opportunity to work alongside leading global retail brands and be a part of an entrepreneurial, innovative, and growing company, we’re excited to meet you.

Requirements

  • BFA/BA in Advertising, Graphic Design, Digital Media Design, Illustration, or a related field (or significant equivalent experience).
  • Minimum 5-7 years of experience and demonstrated aptitude in brand identity, graphic design, typography, illustration, and art direction.
  • Strong illustration skills, including digital illustration in Procreate.
  • A hands-on, experimental approach to AI in the creative process, and a habit of staying current on AI research and developments in design.
  • Deep understanding of design and typography principles.
  • Expert knowledge of Adobe Creative Suite.
  • Ability to present your work clearly and confidently in front of internal and external audiences.
  • Ability to manage, organize and prioritize many tasks with strong attention to detail, a positive attitude, and a collaborative personality.
  • Ability to work with precision under rigorous deadlines.

Nice To Haves

  • Experience working with a project management tool (e.g. Wrike, Asana, Monday) is a plus.
  • Knowledge of AI and UX methods for responsive web and mobile app design is a plus.
  • Experience with signage and wayfinding is a plus.
  • Knowledge of After Effects is a plus.
  • Experience with Figma is a plus.
  • HTML, CSS and/or JavaScript skills are a plus.
  • Photoshoot art direction experience is a plus.

Responsibilities

  • Carrying ideas from start to finish across a wide range of media, including environmental design.
  • Bringing to life innovative and diverse shopping destinations through marketing and activation.
  • Marketing efforts include owned, earned, and paid advertising in support of our centers, event/experiential marketing, placemaking initiatives such as partnering with artists to recast places and spaces, designing window graphics, signage and much more.
  • Solving complex communication challenges in a fast-paced environment through strategy, concept, and a deep understanding of consumers, trends, and retail dynamics.
  • Experimenting with AI in the workflow and elevating creative processes.
  • Articulating the thinking behind your work.
  • Exceeding the expectations of your team, internal clients, and end consumer.
  • Connecting with consumers in new and innovative ways.
  • Keeping up with current trends in digital design, development, and communication technologies.
  • Working collaboratively as part of a team.
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