Senior Art Director (Contract)
About The Position
SoFi’s Creative Studio is hiring a Senior Art Director for its in-house agency to create marketing and advertising materials across the company’s product suite, with a primary focus on the SIPS Pod: Checking and Savings, Invest, Credit Card, Member, Relay, Protect, Travel, and At Work. The role calls for close creative partnership on messaging and visual design, curiosity about AI and its use in creative workflows, and contributions to a supportive team producing work to help members improve their financial lives. The Senior Art Director owns concept and design from end to end across digital marketing formats, collaborates on campaign storytelling, and develops consumer- and enterprise-facing work. The role also involves testing and optimizing creative, using approved AI tools where appropriate, working with creative, web, development, and cross-functional partners, and helping shape SoFi’s brand narrative and user experience.
Requirements
- At least five years of experience as an art director at an advertising agency, in-house creative department, or freelancing for major brands.
- A strong, well-rounded portfolio demonstrating advanced conceptual and craft skills and beautiful, effective work.
- Ability to work independently in a fast-paced environment and iterate on design options based on stakeholder and creative feedback.
- Ability to balance multiple projects with tight timelines and solve complex creative problems with little guidance.
- Interest in testing design solutions and iterating based on data and results.
- Comfort collaborating with product marketers, product designers, brand strategists, and other cross-functional partners.
- Self-motivated, able to work independently, and supportive of the larger team.
- Strong written and oral communication and presentation skills.
- Advanced understanding of Adobe Creative Suite and Figma.
Nice To Haves
- Experience in regulated industries, especially FinTech and Insurance.
- Experience with Adobe After Effects for simple motion graphics.
- Experience with Adobe Substance for 3D asset creation.
- Experience with a variety of generative AI software.
Responsibilities
- Own end-to-end concept and design for marketing projects across digital media, including email, in-app messages, social posts, branding and lead-generation campaigns, digital video, and display banners.
- Create marketing materials for engaging, fast-growing products.
- Collaborate with a copywriter on the vision for individual briefs and broader campaign storytelling.
- Create visually exciting, forward-thinking, emotionally engaging work for consumer and enterprise audiences.
- Test, iterate on, and optimize designs to improve business results.
- Identify opportunities to use enterprise-approved AI tools to improve day-to-day creative workflow efficiency.
- Work collaboratively with creative, web, and development teams and cross-functional partners, including product marketing, lifecycle marketing, and strategy.
- Champion the SoFi brand and user experience and help shape the brand narrative.
- Contribute to the in-house Creative Studio’s advertising and marketing materials.
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What This Job Offers
Career Level
Senior
Education Level
No Education Listed
