Senior Art Director
About The Position
As the Senior Art Director, you will shape how Zeta Global’s platform appears across marketing, product storytelling, and customer touchpoints. You will balance creativity with clarity and craft with strategy while leading the visual evolution of the B2B SaaS brand. You will work with brand, product marketing, and content teams to transform complex ideas into compelling, accessible visual stories. This is a hands-on leadership role focused on systems thinking, strong concepts, and making enterprise technology feel human. The position is hybrid and based at Zeta’s New York City headquarters.
Requirements
- 7–10+ years of experience in design or art direction, with a strong portfolio of B2B or SaaS work.
- Proven experience leading visual direction for digital-first brands or platforms.
- Strong understanding of brand systems, typography, layout, and design for scale.
- Ability to simplify complex ideas without oversimplifying the story.
- Fluency in Adobe Creative Suite and comfort collaborating with motion, web, and product teams.
- Experience working cross-functionally with marketing, product, and growth partners.
- Strong communication and presentation skills, including the ability to articulate the rationale behind creative work.
- A strategic mindset and appreciation for performance, usability, and business outcomes.
Nice To Haves
- Experience working on enterprise or mid-market SaaS platforms.
- Familiarity with UX/UI principles or close collaboration with product design teams.
- Motion, video, or interactive storytelling experience.
- Experience evolving or rebranding an established B2B brand.
Responsibilities
- Own and elevate the visual identity of the SaaS platform across brand, demand generation, lifecycle, and product marketing.
- Lead concept development for integrated campaigns, product launches, and key brand moments.
- Translate complex B2B and technical concepts into clear, engaging visual narratives.
- Partner with copywriters, product marketers, and strategists to align art, messaging, and business goals.
- Establish and maintain scalable visual systems across channels and teams.
- Mentor and guide designers and junior art directors through feedback and creative leadership.
- Ensure creative work is consistent, on brand, and optimized for performance across digital-first channels.
- Present creative direction and concepts to internal stakeholders clearly and confidently.
- Manage multiple projects while maintaining a high standard of craft and execution.
Benefits
- Unlimited PTO.
- Excellent medical, dental, and vision coverage.
- Employee equity.
- Employee discounts.
- Virtual wellness classes.
- Pet insurance.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
