Senior Art Director, Owned & Organic

Rocket Money•Los Angeles, NY

4d•Onsite

About The Position

Rocket Money's mission is to empower people to live their best financial lives. Rocket Money offers members a unique understanding of their finances and a suite of valuable services that save them time and money – ultimately giving them a leg up on their financial journey. Reporting to the VP of Marketing, this role will spearhead Rocket Money’s brand identity development and execution. You will collaborate with product research teams within Rocket Money and draw learnings from the broader Rocket brand ecosystem to help us develop an engaging brand identity that supports our growth. The scope of this role goes well beyond design and visual aspect of the brand and it encompasses our tone tone and voice. Grounded in this broader strategy and informed by test and learn, you will shape our CRM, appstore, and landing page strategy and guide offline advertising and organic presence.

Requirements

7+ years in brand/art direction, owning brand systems across owned properties, CRM assets, landing pages, and multi channel campaigns
Strong storytelling and communication; comfortable presenting to execs
Strong portfolio across brand identity, design systems, CRM/email design, landing pages, and offline work
Mastery of Figma, familiarity with front-end constraints
Experience managing a small team of designers
Experience with CRM platform Braze and landing page tools (Webflow, Unbounce, Instapage)
UX/CRO, accessibility, and performance-driven design knowledge

Nice To Haves

Experience in software/consumer brands with heavy organic growth
Motion graphics/video skills
TV/OOH campaign experience

Responsibilities

Lead brand discovery and development through series of research, brainstorm, and test
Integrate brand into CRM and owned properties (performance focused) by creating scalable assets for push notifications and emails for rapid testing
Own performance landing page strategy (mobile & web) by testing designs to unlock high converting templates with reusable components
Contribute to brand driven performance advertising experiments
Own testing and strategy on appstore presence
Support offline advertising with strong brand components
Evaluate and grow organic presence starting with Instagram, Tiktok, and Youtube
Manage a variety of projects with different timelines and deliverables effectively
Define and track metrics that reflect efficacy of our effort in each area you lead and manage