Senior Art Director, Events & Experiences Creative

Salesforce•Indianapolis, IN

1d•$143,400 - $216,900•Onsite

About The Position

Salesforce is looking for a Senior Lead, Art Direction to bring creative leadership and hands-on craft to our events portfolio. This is a leadership role for someone who can set a clear art direction vision and then get in the trenches to make sure it's executed flawlessly — from first concept to final install. You're fluent in event design and know how to translate brand identity into physical space, but you also carry real brand design chops, so nothing you ship ever feels off-brand or half-finished. You know how to design a footprint and map a user journey through it, and you can direct copy so the narrative holds together from entrance to exit. You have an obsessive attention to detail, a strong point of view, and the ability to turn strategy into experience — taking an abstract brief and making it walkable, tangible, and on-brand. This role travels. You'll be on-site for major events, overseeing design execution and setup in real time, catching what needs catching, and making the calls that keep the work true to the vision when reality gets messy.

Requirements

8+ years of design/art direction experience, with a portfolio spanning event design and brand design
Demonstrated experience designing event footprints and user journeys for large-scale activations
Proven experience leading and mentoring designers or art directors
Deep fluency in environmental and spatial design — stage design, signage, wayfinding, large-format production
Strong brand design background, with an eye for how identity systems translate into physical space
Experience directing copy or working closely with copywriters to shape a cohesive event narrative
A track record of translating strategy into experience — turning briefs into tangible, on-brand spaces
Meticulous attention to detail and a track record of maintaining quality under tight deadlines
Confident presenter, comfortable pitching and aligning senior stakeholders
Willingness and ability to travel extensively to oversee on-site event design and setup
Expert proficiency in Adobe Creative Suite and Figma; familiarity with 3D/rendering tools is a plus
B2B and/or tech experience is a strong plus

Responsibilities

Set and own the art direction vision for assigned events, ensuring every touchpoint — environmental graphics, signage, stage design, activations — reflects a cohesive, on-brand story
Design event footprints and map user journeys, choreographing how attendees move through and experience a space from arrival to departure
Translate strategy into experience — turning a marketing or brand strategy into a tangible, well-paced physical narrative
Direct copy across environmental and wayfinding touchpoints to ensure the event narrative holds together from entrance to exit
Lead and mentor a team of designers and art directors, providing hands-on creative direction and a consistent bar for craft
Partner with brand design, copy, producers, and strategists to translate concepts into production-ready creative
Maintain strict quality control across all design deliverables, catching inconsistencies and detail issues before they reach production
Travel to events to oversee on-site design execution and setup, making real-time creative and production calls
Present creative direction and rationale to senior stakeholders, building alignment across cross-functional partners
Manage multiple concurrent event programs, balancing creative ambition against production timelines and budgets