Senior App Performance Marketing Manager - New York

Twigeo • New York, NY

18d • Hybrid

About The Position

At Twigeo, you'll run campaigns for some of the world's top apps. Think big budgets, bold experiments and endless opportunities to learn fast. As a creative performance agency, we help apps grow by pairing creativity with data-driven strategy. That takes curiosity, and here, it's not just encouraged, it's part of the job. You'll explore new channels, test fresh angles, and turn insights into long-term client wins. We're serious about growth but never too serious about ourselves, and we like to keep things fun while chasing the next big win together. You'll chase big ideas with a global team across New York, Los Angeles, Stockholm, and Varna, and you'll never celebrate the wins alone. Perks (aka your growth kit) 25 days PTO (from day 1, because growth requires recharging too) Health benefits designed to support your wellbeing 401(k) with match (because future-you deserves it) Hybrid work model which balances flexibility and collaboration Room to grow in a dynamic environment that encourages skill development and innovation

Requirements

• You have 5+ years of experience in performance marketing, driving cross-channel growth for mobile apps and developing high-performing creative strategies.
• You demonstrate strong fluency in app measurement and attribution, including SKAN, MMPs, and incrementality testing methodologies.
• You turn CAC, ROAS, and complex metrics into stories clients can act on.
• You build trust quickly and maintain long-term partnerships with clients in cooperation with the account team.
• You thrive in an environment where testing, learning, and iterating quickly is the norm

Nice To Haves

• Preferably, you have previous in-house experience, giving you a first-hand understanding of business goals, product impact, and internal stakeholder dynamics.

Responsibilities

• Taking full ownership of business goals and long-term roadmaps (6-12 months), proactively following up on targets and adjusting strategy to ensure we hit the numbers that actually matter to the business
• Setting the strategic direction across Google, Paid Social, CTV, and programmatic, while leading cross-functional teams (growth, creative and analytics) to ensure execution aligns with the client's broader business objectives
• Owning client relationships, serving as a trusted advisor and guiding partners through complex growth, measurement, and scaling decisions
• Coaching junior team members to master their channels and teaming up with creatives to test bold hooks
• Spotting trends early and learning new tools fast to become the trusted partner clients rely on

Benefits

• 25 days PTO (from day 1, because growth requires recharging too)
• Health benefits designed to support your wellbeing
• 401(k) with match (because future-you deserves it)
• Hybrid work model which balances flexibility and collaboration
• Room to grow in a dynamic environment that encourages skill development and innovation

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 101-250 employees