Senior App Growth Marketing Manager - New York
About The Position
As a Senior App Growth Marketing Manager (Performance Marketing), you will own the growth strategy and scale campaigns for some of the world’s leading apps. You'll help apps grow by pairing data-driven strategy with creativity. You’ll explore new channels, test fresh angles, and turn insights into wins that matter. At Twigeo, we're ambitious and serious about growth, but never too serious about ourselves, and we like to keep things fun while chasing the next big win together. You’ll chase big ideas with a global team across New York, Los Angeles, Stockholm, and Varna, and you’ll never celebrate the wins alone.
Requirements
- Experience: You have 5+ years of experience in performance marketing, driving cross-channel growth for mobile apps and developing high-performing strategies.
- You demonstrate strong fluency in app measurement and attribution, including SKAN, MMPs, and incrementality testing methodologies.
- Communication: You turn CAC, ROAS, and complex metrics into stories clients can act on. You build trust quickly and maintain long-term partnerships with clients in cooperation with the account team.
Nice To Haves
- Preferably, you have previous in-house experience, giving you a first-hand understanding of business goals, product impact, and internal stakeholder dynamics.
Responsibilities
- Taking full ownership of business goals and long-term roadmaps (6-12 months), proactively following up on targets and adjusting strategy to ensure we hit the numbers that actually matter to the business
- Setting the strategic direction across Google, Paid Social, CTV, and programmatic, while leading cross-functional teams (growth, creative and analytics) to ensure execution aligns with the client's broader business objectives
- Owning client relationships, serving as a trusted advisor and guiding partners through complex growth, measurement, and scaling decisions
- Coaching junior team members to master their channels and teaming up with creatives to test bold hooks
- Spotting trends early and learning new tools fast to become the trusted partner clients rely on
Benefits
- 25 days PTO
- Health benefits designed to support your wellbeing
- 401(k) with match
- Hybrid work model which balances flexibility and collaboration
- Room to grow in a dynamic environment that encourages skill development and innovation
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
