Senior Performance Marketing Manager

Ello • San Francisco, CA

15d

About The Position

We're hiring a Senior Performance Marketing Manager to lead and scale Ello's paid growth engine during a pivotal moment in our company's trajectory.
This role is ideal for a strategic marketing leader who has successfully managed agency relationships, built measurement infrastructure from the ground up, and driven meaningful growth at consumer tech companies. You'll own the full performance marketing strategy—from agency management and creative testing to conversion optimization and attribution—while partnering closely with product, creative, and analytics teams to maximize ROI and accelerate our path to scale.
As we scale from tens of thousands to hundreds of thousands of learners, you'll have the opportunity to shape our growth playbook, build systems that will drive millions in efficient revenue, and prove out channels and strategies that can fundamentally change how families discover personalized AI education.

Requirements

• 5-7+ years of performance or growth marketing experience, with demonstrated progression in scope and impact
• Proven track record managing agency relationships and achieving strong ROI across multiple paid channels
• Deep experience with conversion rate optimization: from identifying opportunities to designing experiments to driving measurable improvements
• Strong understanding of attribution modeling, analytics platforms (e.g., GA4, Amplitude, Mixpanel), and marketing measurement frameworks
• Experience at consumer-focused, growth-stage tech companies (Series A-C preferred)
• Exceptional communication skills with ability to present complex data insights to executive stakeholders

Nice To Haves

• Strategic thinker with strong operational execution: you can develop comprehensive growth strategies while rolling up your sleeves to implement and optimize
• Data-driven decision maker with strong analytical skills and experience building measurement systems from scratch
• Expert in agency management: you've successfully evaluated, hired, and managed external partners to deliver exceptional results
• Collaborative leader who energizes cross-functional teams and influences without authority to drive company-wide initiatives
• Passionate about education, children, and mission-driven work—you're excited to apply your growth expertise to something that truly matters
• Comfortable with ambiguity and rapid iteration in a fast-moving startup environment

Responsibilities

• Paid Media Strategy & Agency Management: Strategic oversight of all paid media channels (Meta, TikTok, Google, emerging platforms) including agency selection, management, and performance accountability
• Conversion Rate Optimization: Build and lead our CRO program—identifying high-impact opportunities across the user journey, designing and executing tests, and driving systematic improvements to conversion rates
• Attribution & Analytics Infrastructure: Own attribution modeling, measurement systems, and analytics frameworks to ensure clean data and accurate ROI measurement across all channels
• Performance Creative Partnership: Partner with creative teams to develop performance creative strategies, establish testing frameworks, and iterate based on data-driven insights
• Email & Lifecycle Marketing: Drive email and lifecycle marketing strategy in collaboration with product and growth teams to optimize the full customer journey
• Budget & Performance Management: Plan, forecast, and report on a multi-million dollar annual budget with clear accountability for efficiency metrics and growth targets
• Cross-Functional Leadership: Partner with product, engineering, analytics, and creative teams to drive growth initiatives that require coordination across the organization

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed