Senior Analyst

Allen & Gerritsen•Boston, MA

10d

About The Position

As a Senior Analyst within the Measurement & Analytics practice at A&G, you will provide data & analytic services in support of our clients' marketing efforts to make their programs smarter and more impactful. You will maximize our clients' return on marketing investment through ongoing program measurement, disciplined in-market testing, and results-based performance management. From acquisition to retention to winback, you will transform multi-channel data into actionable, integrated marketing intelligence while building cross-functional partnerships internally & with clients.

Requirements

Bachelor's degree in Business, Finance, Statistics, Mathematics, Economics, or Marketing
2-4 years of professional experience in direct marketing, online marketing, advertising, or consulting.
Intellectually curious and a creative thinker
Strong quantitative and qualitative skills with proven data interpretation abilities
Excellent verbal and written communication skills, with the ability to prepare clear and concise client-ready documents
Strong interpersonal skills. Must be able to work well in a team environment
Demonstrated time management and project management skills
Experience with Microsoft PowerPoint, Word, Excel
Experience with a digital analytics solution (e.g., SiteCatalyst, HBX Analytics, Webtrends, Google Analytics, DART, Atlas)
Experience with one or more statistical analysis tools a plus (e.g., SAS, SPSS, Stata)
Experience with one or more relational database management systems (RDMS) a plus (e.g., Oracle, MS SQL Server)

Nice To Haves

Agency experience is a plus, especially client-facing

Responsibilities

Continuously elevate the quality of our insights to amplify client business outcomes, drive exceptional agency output, and deliver an outstanding client experience.
Provide analytic services to both A&G's clients and internal teams
Design and conduct analyses in support of marketing initiatives encompassing a variety of channels (e.g., broadcast, out of home, website, online advertising, email, search)
Create holistic dashboards by pulling data from different data sources and websites for presentations to the senior management team
Design and interpret the results of in-market tests
Partner with technical resource to guide and QA the implementation of measurement solutions
Comprehensive measurement and analysis plans
Weekly, monthly reports (Excel, PowerPoint)
Development of dashboards for senior clients
Documentation relating to existing processes and suggestions/presentations for improving those processes
Data consolidation and validation
Develop and maintain fluency in relevant interactive technologies
Website behavior and customer experience analysis
Lead creation and completion of Multivariate and A/B testing documents (e.g., hypothesis creation, identifying success metrics, definition of technical specifications) and post-test analysis.
Proactively identify new opportunities to advance media & measurement strategy to keep A&G at the industry forefront
Work with a cross-functional team to identify opportunities for optimization of marketing campaigns and provide recommendations to improve program performance
Don't take data at face value; maintain an out-of-the-box lens on insights and corresponding recommendations
Don't take "no" for an answer; keep digging until you find a sufficient client solution
Integrate the media and creative perspective into your data storytelling
Be an A&G ambassador by championing culture, collaboration, A&G work and adhering to processes.
Uphold and support A&G policies and practices-including PTO, wellness initiatives, and performance review processes.
Help balance client needs with internal culture, recognizing that strong contributions to team health and agency culture are essential to great work.
Build trust and foster collaboration by bringing enthusiasm for our clients, their business challenges, and the primary brand of A&G analytics.
Actively engage in shared learning forums, team meetings, and agency events to stay connected and contribute to our thriving creative community.
Effective and persuasive presentations (verbal and written) for project teams and business leaders